Blog
All practical tips to grow your business on messaging.
Order Confirmation Email: Examples & Templates [2026]
An order confirmation is the first touchpoint after a purchase — and shapes how much a customer trusts you. Practical examples and templates for physical products, digital downloads, subscriptions and more.
Recent articles
📰What Is CSAT? Explanation, Calculation & Benchmarks
CSAT is the most widely used customer satisfaction metric in support, but it's often calculated wrong or asked at the wrong moment. This guide explains what counts as a good score, how to calculate it correctly, and how to actually improve it.
Upselling Techniques That Actually Work: Complete Guide (2026)
Upselling turns pushy fast when done wrong. This guide shows which techniques customers actually appreciate, with concrete example phrases, a channel-by-channel approach, and the mistakes that cost the most revenue.
How to Choose a Ticket System: Comparison, Criteria & Tips (2026)
Not sure which ticket system fits your business? This guide breaks down the criteria that actually matter, a side-by-side comparison, and practical tips so you can make an informed choice.
Zendesk vs Trengo: Which Customer Service Software Should You Choose in 2026?
Zendesk and Trengo are both well-known names in customer service software, but built for very different kinds of teams. A fair comparison on price, WhatsApp, e-commerce, and ease of use.
AI
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Customer Service Automation with AI: Practical Guide for 2026
AI automation makes it possible to handle customer questions faster, more cheaply, and more consistently. Discover which processes you can automate and how to get started.
Customer Service Chatbot: Complete Guide for Online Stores in 2026
A customer service chatbot answers frequently asked questions 24/7 and saves your team hours every week. Everything you need to know about setup, costs, and tools.
AI vs. Automation: What's the Difference? (With Examples)
AI and automation are often used interchangeably, but they're fundamentally different. Discover the key differences, with practical examples from customer service and marketing.
The Best AI Tools for Customer Service in 2026
AI is fundamentally changing customer service. From chatbots to smart inbox automation: these are the best AI tools for support teams in 2026.
What Are AI Agents? The Complete Business Guide
Everything you need to know about AI agents: what they are, how they work, and how to use them for customer service. With practical examples.
Best AI Chatbots 2026: Top 10 Comparison for Business
Compare the 10 best AI chatbots of 2026. Features, pricing and use cases.
AI Customer Service
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AI in Customer Service: A Practical Guide for SMBs (2026)
AI in customer service isn't just for large enterprises. Learn step by step how to use AI for your customer service as an SMB — no technical knowledge required.
How to Set Up an AI Chatbot for Your Webshop (Step-by-Step)
An AI chatbot can answer customer questions 24/7, reduce your support workload, and increase conversions. Here is exactly how to set one up for your webshop.
Channels
🚀![Facebook Messenger Auto-Replies to Ads: Complete Setup Guide [2026]](/_next/image?url=https%3A%2F%2Fimages.unsplash.com%2Fphoto-1432888622747-4eb9a8efeb07%3Fw%3D1280%26h%3D720%26fit%3Dcrop%26auto%3Dformat&w=3840&q=75)
Facebook Messenger Auto-Replies to Ads: Complete Setup Guide [2026]
Leads who message you through a Facebook or Instagram ad expect an instant response. Learn how to set up automatic replies on Messenger ads so you never miss a hot lead.
Facebook Messenger for Business: Complete Guide 2026
Discover how to use Facebook Messenger as a customer service channel. From automated replies to team inbox integration and best practices.
Customer Service
🚀What Is CSAT? Explanation, Calculation & Benchmarks
CSAT is the most widely used customer satisfaction metric in support, but it's often calculated wrong or asked at the wrong moment. This guide explains what counts as a good score, how to calculate it correctly, and how to actually improve it.
Upselling Techniques That Actually Work: Complete Guide (2026)
Upselling turns pushy fast when done wrong. This guide shows which techniques customers actually appreciate, with concrete example phrases, a channel-by-channel approach, and the mistakes that cost the most revenue.
How to Choose a Ticket System: Comparison, Criteria & Tips (2026)
Not sure which ticket system fits your business? This guide breaks down the criteria that actually matter, a side-by-side comparison, and practical tips so you can make an informed choice.
Zendesk vs Trengo: Which Customer Service Software Should You Choose in 2026?
Zendesk and Trengo are both well-known names in customer service software, but built for very different kinds of teams. A fair comparison on price, WhatsApp, e-commerce, and ease of use.
Live Chat Scripts and Templates: 30+ Ready-to-Use Replies for Customer Service
Save time and improve your customer service with proven live chat scripts. 30+ templates for greetings, FAQs, complaints, returns, and closings.
Helpdesk Ticketing Systems Compared: Which One Fits Your Business in 2026?
Zendesk, Freshdesk, Gorgias, HelpScout, or Bugalou? Honest comparison of the most popular helpdesk and ticketing systems for SMBs and online stores.
E-commerce
🚀Order Confirmation Email: Examples & Templates [2026]
An order confirmation is the first touchpoint after a purchase — and shapes how much a customer trusts you. Practical examples and templates for physical products, digital downloads, subscriptions and more.
The Best Multichannel E-commerce Platforms in 2026
Selling across multiple channels — your own store, Amazon, marketplaces, and more — requires the right software. Comparison of the best multichannel e-commerce platforms.
The Best Booking Software for Salons in 2026
The right booking software saves your salon hours every week. Comparison of Fresha, Treatwell, SimplyBook, Vagaro and more — with honest pros and cons.
What is Customer Acquisition Cost (CAC)? Calculation & Tips to Lower It
Customer Acquisition Cost (CAC) determines whether your marketing spend is profitable. Learn how to calculate CAC, what a healthy ratio to customer value looks like, and which tactics lower it.
How to Turn Website Traffic Into Revenue: 7 Practical Tips for 2026
Only 1-3% of website visitors buy immediately. These 7 practical tips help you get more revenue out of the traffic you already have — without extra ad spend.
How to Write an Order Confirmation Email: Complete Guide + Examples 2026
The order confirmation is the most-opened email in your customer journey. Learn how to write one that builds trust, prevents support questions, and reinforces your brand — with a practical example.
Guides
📝![Writing a Booking Confirmation Email: Examples & Templates [2026]](/_next/image?url=https%3A%2F%2Fimages.unsplash.com%2Fphoto-1486312338219-ce68d2c6f44d%3Fw%3D1280%26h%3D720%26fit%3Dcrop%26auto%3Dformat&w=3840&q=75)
Writing a Booking Confirmation Email: Examples & Templates [2026]
A good booking confirmation immediately gives customers confidence and prevents unnecessary questions. Discover what a strong booking confirmation email should include, with ready-to-use examples.
What Does CC Mean in an Email? Explanation, Examples and Etiquette
What's the difference between CC and BCC, and when do you use which? Learn everything about CC in emails: meaning, real-world examples, and the etiquette rules you shouldn't ignore.
AI in Customer Service: A Practical Guide for SMBs (2026)
AI in customer service isn't just for large enterprises. Learn step by step how to use AI for your customer service as an SMB — no technical knowledge required.
How to Turn Website Traffic Into Revenue: 7 Practical Tips for 2026
Only 1-3% of website visitors buy immediately. These 7 practical tips help you get more revenue out of the traffic you already have — without extra ad spend.
How to Measure Customer Satisfaction: Complete Guide (CSAT, NPS & CES) 2026
Satisfied customers buy more and stay longer. Learn how to measure customer satisfaction with CSAT, NPS and CES, how to build a good survey, and what to do with the results.
How to Write an Order Confirmation Email: Complete Guide + Examples 2026
The order confirmation is the most-opened email in your customer journey. Learn how to write one that builds trust, prevents support questions, and reinforces your brand — with a practical example.
Instagram Business Account vs Personal Account: Ultimate Guide 2026
What's the difference between an Instagram business account and a personal account? Everything about features, benefits, and when to switch.
Click-to-Instagram DM Ads: Get More Leads via Stories & Reels
Learn how to use click-to-Instagram DM ads to start direct conversations with potential customers via Stories and Reels.
Product Updates
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New Feature: Hosted Forms — Embed Contact Forms Directly on Your Website
Bugalou now supports Hosted Forms. Build customizable contact forms and embed them on any page of your website. Every submission lands directly in your team inbox as a conversation.
Introducing Announcement Banners: Engage Your Website Visitors
We've launched Announcement Banners — a powerful new way to display targeted messages on your website. Available on all paid plans.
Support
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How to Get More Reviews for Your Webshop: 8 Proven Tips
Reviews are the most powerful trust signal for online shoppers. Learn how to collect more reviews without spamming or breaking platform rules.
How to Improve Business Productivity: 10 Proven Tips
Improving productivity means achieving more with the same resources. Discover 10 proven strategies that businesses can implement immediately.
The Best AI Tools for E-commerce Stores in 2026
AI is transforming e-commerce. From product recommendations to customer service automation — discover the best AI tools for your online store.
Best Customer Service Software for Small Businesses in 2026
Looking for the best customer service software for your small business? We compare top solutions on price, features, and ease of use.
How to Reduce Cart Abandonment in 2026: Strategies That Work
On average 70% of shopping carts are abandoned. Discover proven strategies to reduce this rate and recover more revenue.
What is B2C Marketing? Strategy and Examples 2026
B2C marketing focuses on reaching individual consumers. Discover the most effective strategies, channels, and examples for direct sales to individuals.
Tips & Tricks
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10 Inspiring Social Media Marketing Campaigns (and What You Can Learn)
What makes a social media campaign unforgettable? We analyze ten influential campaign strategies and translate the lessons into practical tips that work for smaller businesses too.
Customer Service Trends 2026: 7 Developments You Can't Afford to Miss
From AI as the first line of support to real-time CSAT: these are the 7 most important customer service trends for 2026 and how your business can stay ahead.
![WhatsApp Business Multiple Users: How It Works [2026]](/_next/image?url=%2Fwhatsapp-business-multiple-users.png&w=3840&q=75&dpl=dpl_FXwYyasPKpCg6yF4tMxXEuhVqhVY)
WhatsApp Business Multiple Users: How It Works [2026]
Want to use WhatsApp Business with multiple team members? The free app has limitations. Discover how to add unlimited users with the WhatsApp Business API and manage customer conversations as a team.
How AI Chatbots Transform Your Customer Service
Discover how AI chatbots improve customer service with 24/7 availability, faster response times, and lower costs.
Install the Bugalou App on Any Device
Did you know Bugalou works as a native app on your phone, tablet, and desktop? Learn how to install it in under a minute — no app store needed.
WhatsApp Business Automation: How to Automate Customer Service via WhatsApp
With WhatsApp Business automation, you answer common questions automatically, send order confirmations, and reduce your workload. Practical guide for online stores.
![How to Schedule Messages on WhatsApp Business: Step-by-Step Guide [2026]](/_next/image?url=https%3A%2F%2Fimages.unsplash.com%2Fphoto-1611926653458-09294b3142bf%3Fw%3D1280%26h%3D720%26fit%3Dcrop%26auto%3Dformat&w=3840&q=75)
How to Schedule Messages on WhatsApp Business: Step-by-Step Guide [2026]
Want to schedule WhatsApp messages instead of sending them manually? Discover what options exist, the limitations of the free app, and how to do it the right way.
![Is WhatsApp a Good Customer Support Tool? Pros and Cons [2026]](/_next/image?url=https%3A%2F%2Fimages.unsplash.com%2Fphoto-1556761175-5973dc0f32e7%3Fw%3D1280%26h%3D720%26fit%3Dcrop%26auto%3Dformat&w=3840&q=75)
Is WhatsApp a Good Customer Support Tool? Pros and Cons [2026]
Many businesses are considering WhatsApp as a customer support tool. But is it the right choice? We weigh the pros and cons, with practical tips for a successful implementation.
Using WhatsApp for Business: 9 Benefits for Your Company in 2026
Why are more and more businesses choosing WhatsApp as a customer service channel? Discover the 9 most important business benefits of WhatsApp, backed by numbers and real-world examples.
![WhatsApp Business Desktop: How to Use It on Your Computer [2026]](/_next/image?url=https%3A%2F%2Fimages.unsplash.com%2Fphoto-1517694712202-14dd9538aa97%3Fw%3D1280%26h%3D720%26fit%3Dcrop%26auto%3Dformat&w=3840&q=75)
WhatsApp Business Desktop: How to Use It on Your Computer [2026]
Want to use WhatsApp Business on your computer instead of your phone? Learn how WhatsApp Business Desktop works, its limitations for teams, and the best alternative.
What Is a WhatsApp Business Notice? The Difference With the Green Checkmark
See "This business uses a secure service from Meta" in a chat? That's the WhatsApp business notice. Discover what it means and how it differs from the green verification checkmark.