Superchat alternative: with real e-commerce integrations
Superchat is a strong WhatsApp tool for multichannel messaging. Bugalou offers the same channels — WhatsApp, email, Instagram, Messenger and live chat — and adds integrations with bol.com, Picqer, Lightspeed and Returnless, so order and return status sit right next to every conversation.
From €49/month · 14-day free trial · No credit card required
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What our customers say
“With so many orders from different channels, our customer responses were chaotic. Bugalou brought everything together and our team can now reply immediately. Our customers are much happier too!”
Koos Boender
Owner, Boender Outdoor
“Baboluv is growing fast and we couldn't keep up with support questions. Bugalou's AI chatbot now handles 60% automatically. This freed our team to focus on adding real customer value.”
Lisa Mertens
Baboluv
“Previously our employees had to log into countless different platforms. With Bugalou everything is bundled in one central inbox. Our employees only need to log in once. That ensures more peace, more overview and a much more efficient way of working.”
Dennis
Getdrezzed
“Baboluv is growing fast and we couldn't keep up with support questions. Bugalou's AI chatbot now handles 60% automatically. This freed our team to focus on adding real customer value.”
Lisa Mertens
Head of Customer Experience, Baboluv
Why online stores choose Bugalou over Superchat
Real e-commerce integrations
Superchat is a strong WhatsApp tool, but has no integrations with bol.com, Picqer, Lightspeed or Returnless. In Bugalou, order, shipping and return status show up right next to the conversation — no switching screens.
More affordable for a team
Bugalou starts from €49/month with 1 user included; the AI chatbot is part of Pro from €109/month. Superchat's Basic plan costs €89/month for 3 users but only 1 WhatsApp number; their most popular Professional plan is €149/month.
No expensive add-ons
At Superchat, an extra WhatsApp number costs €49/month and an extra user €10/month, on top of your plan. At Bugalou, your team grows without surprise line items on the invoice.
Automated returns
Through the Returnless integration, return requests are handled directly from the conversation — the customer messages, you instantly see the order and return status.
AI that knows your product catalog
Bugalou's AI agent answers questions based on your own product feed and order data — not just generic knowledge articles.
No lock-in
Cancel monthly. Export all your data whenever you want. We earn our keep by being good, not by locking you in.
Starting price per month
E-commerce integrations
Chatbot with product knowledge
Surprises on the invoice
Fewer add-ons, fewer surprises
Superchat charges €89/month (Basic) for 3 users and 1 WhatsApp number. Need more numbers or users? Extra numbers cost €49/month and extra users €10/month, on top of your plan. Their most popular plan, Professional, costs €149/month.
With Bugalou you start from €49/month with 1 user and all your channels included — including your webshop integrations with bol.com, Picqer, Lightspeed or Shopify.
Superchat is a solid choice if you're purely after messaging. Once you want to combine customer service with order management, Bugalou offers more for a lower starting price.
Where Superchat stops, Bugalou keeps going
Superchat focuses on messaging. Bugalou connects your conversations directly to your webshop, so your team sees order, shipping and return status without opening another screen.
bol.com
Orders from bol.com customers are automatically matched to the conversation — tracking, order status and products visible instantly. Superchat doesn't offer this integration.
Picqer & Lightspeed
Connect your inventory and order management so every conversation automatically shows the right order. Also works with Shopify, WooCommerce and MyParcel.
Bugalou vs Superchat — feature comparison
A fair, transparent comparison
| Feature | Bugalou | Superchat |
|---|---|---|
| WhatsApp Business | ||
| Email inbox | ||
| Instagram DM | ||
| Facebook Messenger | ||
| Live chat widget | ||
| AI chatbot | Pro | |
| bol.com integration | ||
| Picqer integration | ||
| Lightspeed eCom integration | ||
| Returnless (returns) | ||
| Transactional emails | ||
| Extra user | Add on demand | +€10/mo |
| Extra WhatsApp number | Add on demand | +€49/mo |
| Starting price (per month) | €49 | €89 |
AI that knows your order and product data
Superchat offers AI agents that automate conversations based on trained knowledge. Bugalou's AI agent goes a step further: it answers questions based on your own product feed and live order data from Picqer, Lightspeed or bol.com — real "where's my order" questions, not just generic FAQs.
Is a question too complex? The AI hands over to a team member seamlessly, including the full conversation and the linked order data.
From Superchat to Bugalou in 3 steps
Most teams are fully up and running within a day.
Connect channels & webshop
Create your account and connect WhatsApp, email, Instagram and live chat — plus your webshop via bol.com, Picqer, Lightspeed or Shopify. In under 10 minutes.
Team & workflows
Invite your team, set up routing and configure your AI chatbot. We help migrate your contacts for free.
Go live
Once everything's running, turn off Superchat. No overlap, no double costs. Our team is ready via WhatsApp or email.
Frequently asked questions
Everything about switching from Superchat to Bugalou