Trengo alternative: Bugalou the better choice
Bugalou and Trengo are both customer communication software solutions, but Bugalou offers a more complete and affordable platform as an alternative to Trengo. All channels — WhatsApp, email, Instagram, Messenger and live chat — in one inbox, including AI chatbot, CSAT surveys and automation. Without expensive add-ons.
From €49/month · 14-day free trial · No credit card required
What our customers say
“With so many orders from different channels, our customer responses were chaotic. Bugalou brought everything together and our team can now reply immediately. Our customers are much happier too!”
Koos Boender
Owner, Boender Outdoor
“Baboluv is growing fast and we couldn't keep up with support questions. Bugalou's AI chatbot now handles 60% automatically. This freed our team to focus on adding real customer value.”
Lisa Mertens
Baboluv
“Previously our employees had to log into countless different platforms. With Bugalou everything is bundled in one central inbox. Our employees only need to log in once. That ensures more peace, more overview and a much more efficient way of working.”
Dennis
Getdrezzed
“Baboluv is growing fast and we couldn't keep up with support questions. Bugalou's AI chatbot now handles 60% automatically. This freed our team to focus on adding real customer value.”
Lisa Mertens
Head of Customer Experience, Baboluv
Why webshops switch from Trengo
Significantly cheaper
Bugalou starts from €49/month. Trengo charges extra for AI conversations. Bugalou Pro includes the AI agent and CSAT, with no surcharge per conversation.
Live in 10 minutes
No complicated onboarding process. Connect your channels, invite your team and get started right away. No consultant needed.
Personal support
Direct contact with our team via WhatsApp or email. No endless chatbot loops — just fast, personal answers from people who know your tool.
Data in the EU
All your customer data is stored on servers in Frankfurt. Fully GDPR-compliant, data processing agreement included.
AI without surcharges
AI chatbot, automatic translation, smart routing and a Rule Library — included in Pro, without expensive add-ons or per-conversation fees.
No lock-in
Cancel monthly. Export all your data whenever you want. We earn our keep by being good, not by locking you in.
Starting price per month
Setup time
Cheaper than Trengo
Hidden costs
Clear pricing, no surprises
At Trengo, costs are built up from plan type, number of agents and conversation volume. The cheapest plan (Boost) starts at €349/month, and for AI conversations you pay an additional €0.25–€0.30 per conversation. Features like CSAT surveys and automatic translation are missing entirely.
At Bugalou, it works differently. You choose a plan, add your team and get started right away. With Pro you get the AI chatbot, CSAT surveys, automatic translation and transactional emails, with no surcharge per conversation.
No hidden costs, no expensive add-ons, no surprises on your invoice. We believe it is essential that you can always, anywhere, easily stay in touch with your customers — without unexpected costs or fine print.
Every channel in one inbox
As a webshop owner, you understand the importance of every customer interaction. Bugalou turns every communication channel into a powerful growth tool. Every customer conversation becomes an opportunity to build trust and boost your conversion rate.
WhatsApp Business
Reach your customers on the channel they use every day. Send order confirmations, answer product questions and convert abandoned carts into orders — directly via WhatsApp.
Manage all your support emails from the same inbox as your other channels. No separate email client needed — everything in one place, with the same speed and automation.
Instagram DM
Reply to messages and story reactions without opening the app.
Messenger
Answer Messenger messages directly from Bugalou.
Live chat
Answer visitor questions in real-time on your website.
Telephony
Calling as part of the same inbox — no separate tool needed.
Bugalou vs Trengo — features compared
An honest, transparent comparison
| Feature | Bugalou | Trengo |
|---|---|---|
| WhatsApp Business | ||
| Email inbox | ||
| Instagram DM | ||
| Facebook Messenger | ||
| Live chat widget | ||
| AI chatbot (no surcharge) | €0.25–€0.30/conversation | |
| CSAT surveys | ||
| Automatic translation | ||
| Bulk actions | ||
| Outbound webhooks | Enterprise | |
| Transactional emails | ||
| Lightspeed eCom integration | ||
| EU data hosting | ||
| Starting price (per month) | €49 | €349 |
Want more details? View the full comparison →
Transparent pricing, no surprises
At Bugalou, CSAT and AI are part of Pro. No per-conversation surcharges, no surprises on your invoice.
For small teams that want to communicate professionally
- All channels included
- WhatsApp Business
- Email & live chat
- 500 conversations/month
- 1 user (add more anytime)
For growing teams with more volume and automation
- Everything in Starter
- AI chatbot without surcharges
- Unlimited automations
- CSAT surveys
- Priority support
- 1 user (add more anytime)
Need enterprise? Get in touch for a custom plan →
Work smarter with AI — at no extra cost
At Trengo, an AI agent is available, but you pay a €0.25–€0.30 surcharge per AI conversation. At Bugalou, the AI agent is part of Pro (from €109/month) at no extra cost per conversation. Our AI agent answers frequently asked questions automatically, 24/7, in your customer's language. When a question becomes too complex, the AI seamlessly hands over to a team member, including the full conversation history.
Additionally, with Bugalou you can automate your entire customer service workflow: from automatic routing and assignment to abandoned cart emails and CSAT surveys after every conversation. All configurable without technical knowledge.
From Trengo to Bugalou in 3 steps
Most teams are fully operational within a day.
Connect channels
Create your account and connect WhatsApp, email, Instagram, Messenger and live chat. In less than 10 minutes.
Team & workflows
Invite your team, set up routing and configure your AI chatbot. We help with contact migration for free.
Go live
Once everything is running, switch off Trengo. No overlap, no double costs. Our team is ready via WhatsApp or email.
Frequently asked questions
Everything about switching from Trengo to Bugalou