Richpanel alternative: WhatsApp included, no add-ons
Richpanel charges per user, plus separate add-ons for AI and a self-service portal — a realistic setup quickly runs $300-$600 a month. Bugalou starts from €49/month with WhatsApp, email and live chat included; the AI chatbot is part of Pro.
From €49/month · 14-day free trial · No credit card required
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What our customers say
“With so many orders from different channels, our customer responses were chaotic. Bugalou brought everything together and our team can now reply immediately. Our customers are much happier too!”
Koos Boender
Owner, Boender Outdoor
“Baboluv is growing fast and we couldn't keep up with support questions. Bugalou's AI chatbot now handles 60% automatically. This freed our team to focus on adding real customer value.”
Lisa Mertens
Baboluv
“Previously our employees had to log into countless different platforms. With Bugalou everything is bundled in one central inbox. Our employees only need to log in once. That ensures more peace, more overview and a much more efficient way of working.”
Dennis
Getdrezzed
“Baboluv is growing fast and we couldn't keep up with support questions. Bugalou's AI chatbot now handles 60% automatically. This freed our team to focus on adding real customer value.”
Lisa Mertens
Head of Customer Experience, Baboluv
Why online stores choose Bugalou over Richpanel
WhatsApp included by default
At Richpanel, WhatsApp isn't a native channel — it runs through external providers with variable, often unpredictable costs on top. At Bugalou, WhatsApp Business is simply included, no surprises.
Fixed monthly plan, no stacking add-ons
Richpanel charges per user ($29-$99), plus separate add-ons like the Self-Service Portal (from $100/month) and AI features ($20/user). A typical setup quickly runs $300-$600 a month. Bugalou has a fixed monthly plan price from €49 (1 user included, extra users €12/month); the AI chatbot and CSAT are part of Pro (€109/month), with no separate add-ons.
AI chatbot with no extra charge
Bugalou's AI chatbot is part of Pro, with no separate per-user AI add-on or per-conversation fee.
E-commerce integrations that actually matter
bol.com, Picqer, Lightspeed and Returnless — integrations specifically relevant to online stores selling in the Netherlands and Belgium.
CSAT surveys in Pro
Measure customer satisfaction after every conversation, included in Pro — no separate module needed.
No lock-in
Cancel monthly. Export all your data whenever you want. We earn our keep by being good, not by locking you in.
Starting price per month
Required add-ons
Chatbot with no extra charge
Native WhatsApp included
No stacking add-ons
Richpanel charges $29 to $99 per user per month as a base price. Often added on top: the Self-Service Portal (from $100/month), AI features ($20 per user), and external providers for WhatsApp or phone. A realistic e-commerce setup quickly ends up at $300 to $600 a month.
With Bugalou you pay a fixed monthly plan price from €49 (1 user included, extra users €12/month), with WhatsApp, email and live chat simply included. The AI chatbot is part of Pro (€109/month) — no separate add-ons to keep track of.
Bugalou vs Richpanel — feature comparison
A fair, transparent comparison
| Feature | Bugalou | Richpanel |
|---|---|---|
| Live chat widget | ||
| Email inbox | ||
| WhatsApp Business | Via external provider | |
| AI chatbot (no extra charge) | Pro | +$20/user |
| Self-service customer portal | +$100/mo add-on | |
| bol.com integration | ||
| Picqer / Lightspeed integration | ||
| CSAT surveys | ||
| Pricing model | Fixed monthly plan from €49, extra users €12 | Per user + add-ons |
| Realistic monthly cost (small team) | From €109 (Pro) + €12 per extra user | $300-$600 |
From Richpanel to Bugalou in 3 steps
Most teams are fully up and running within a day.
Connect channels
Create your account and connect WhatsApp, email, live chat and your webshop. In under 10 minutes.
Team & AI setup
Invite your team and configure the AI chatbot. We help migrate your contacts for free.
Go live
Once everything's running, turn off Richpanel. No overlap, no double costs. Our team is ready via WhatsApp or email.
Frequently asked questions
Everything about switching from Richpanel to Bugalou