Multi-channel automations

Automate every channel in one place

Build smart workflows across WhatsApp, email and your webshop. From order confirmations to follow-ups and abandoned cart reminders — everything runs on autopilot.

TRIGGER
WooCommerce Event

New order received

ACTION
Send WhatsApp Message

Hi {{1}}, Your order *{{2}}* is on the way. Track & Trace:...

DELAY
Delay

Wait 24 hours

ACTION
Follow-up email

Send review request

ACTION
Add tag

"vip-customer" if amount > €50

Building flow...
0/5 steps
Multi-channel
Capabilities

Automate every channel from one place

Build smart workflows via WhatsApp, email and your webshop — everything runs on autopilot

WhatsApp

Order confirmations, shipping updates, reminders and marketing campaigns via WhatsApp — straight to your customer's phone.

Email

Transactional emails, review requests, welcome series and re-engagement campaigns — all on autopilot.

E-commerce

Webshop

Trigger automations from WooCommerce, Shopify, Lightspeed or Magento order events. Connect your store in minutes.

Integrations

Works with your favorite platforms

Connect your webshop and start automating in minutes

WordPress logoWordPress
WooCommerce logoWooCommerce
Shopify logoShopify
Lightspeed logoLightspeed
Magento logoMagento
Custom API
3 steps

How it works

Fully automate your customer communication in three steps

01

Connect your channels

Link WhatsApp, email, Instagram, Messenger and your webshop in a few clicks. All channels in one place.

Step 01
02

Build workflows

Create visual flows with triggers, conditions and actions. Set up order confirmations, follow-ups and reminders without code.

Step 02
03

Go live & monitor

Activate your automations and track real-time results. Optimize flows based on performance and customer responses.

Step 03
Live examples

See it in action

Real automated messages sent by businesses using Bugalou

Baboluv WhatsApp automation example
WhatsApp

Automatic order confirmation with product details and tracking info via WhatsApp.

Boender Outdoor WhatsApp automation example
Shipping update

Customers automatically receive shipping updates with track & trace links.

Results

Results that convince

Discover why businesses choose automation

99%

Workflow success rate

62%

Less manual work

6+

Channels supported

24/7

Always active

FAQ

Frequently asked questions

Everything you need to know about automations

Do I need coding skills to set up automations?
Not at all. Our visual automation builder uses a drag-and-drop interface where you select triggers, conditions and actions — no code required.
Which triggers are available?
You can trigger automations on new messages, ticket creation, ticket status changes, tags, keywords, time-based rules and more. Triggers work across all connected channels.
Can I create multi-step automations?
Yes. You can chain multiple actions together — for example, send a WhatsApp message, wait 24 hours, check if the customer replied, then send a follow-up or assign to an agent.
How do automations work with WhatsApp?
Automations can send WhatsApp template messages, auto-reply to incoming messages, route conversations and trigger follow-ups — all using the official WhatsApp Business API.
Can I test automations before activating them?
Yes. You can preview automation flows and run test messages to verify everything works correctly before going live with real customer conversations.
Are there limits on the number of automations?
The number of available automations depends on your plan. All plans include essential automation capabilities, with advanced features available on higher tiers.

Ready to automate your business?

Start free today and build your first automation in minutes. No credit card required.

Bugalou Dashboard - All your customer conversations in one place