Multi-channel automations

Automate every channel in one place

Build smart workflows across WhatsApp, email and your webshop. From order confirmations to follow-ups and abandoned cart reminders — everything runs on autopilot.

TRIGGER
WooCommerce Event

New order received

ACTION
Send WhatsApp Message

Hi {{1}}, Your order *{{2}}* is on the way. Track & Trace:...

DELAY
Delay

Wait 24 hours

ACTION
Follow-up email

Send review request

ACTION
Add tag

"vip-customer" if amount > €50

Building flow...
0/5 steps
Multi-channel
Integrations

Works with your favorite platforms

Connect your webshop and start automating in minutes

WordPress logoWordPress
WooCommerce logoWooCommerce
Shopify logoShopify
Lightspeed logoLightspeed
Magento logoMagento
Custom API
Channels

One builder, every channel

Create a workflow once and trigger actions across all your channels. No switching between tools.

WhatsApp

Order confirmations, shipping updates, reminders and marketing campaigns via WhatsApp.

Instagram

Auto-reply to DMs, respond to story mentions and automate comment replies on Instagram.

Messenger

Automate Facebook Messenger conversations with welcome messages, FAQ bots and lead capture.

E-mail

Transactional emails, review requests, welcome series and re-engagement campaigns.

Webshop

Trigger automations from WooCommerce, Shopify, Lightspeed or Magento order events.

Custom API

Connect any platform via webhooks and API for unlimited automation possibilities.

Visual builder

Build workflows visually

Drag and drop triggers, conditions and actions to build complex workflows without writing a single line of code. Our visual builder makes automation accessible to everyone.

TriggersStart workflows from orders, form submissions, time-based events or custom webhooks

ConditionsAdd if/else branching to personalize the flow for each customer

ActionsSend WhatsApp, email, update CRM, add tags and more

DelaysSet wait times between steps (minutes, hours or days)

workflow-builder.tsx
🛒
Trigger
New order
Condition
Amount > €50?
✉️
Action
VIP email
💬
Action
WhatsApp confirm
⏱️
Delay
Wait 2 hours
🏷️
Action
Add tag
Building...
0/6 nodes
Drag & drop
Popular workflows

Popular automations

Get started quickly with these commonly used automation workflows

WhatsAppEmail

Order confirmation

Instantly confirm orders via WhatsApp and email with product details, total amount and estimated delivery.

View WhatsApp automations
WhatsApp

Shipping updates

Automatically notify customers when their order ships, with tracking link and estimated delivery date.

View Broadcasts
WhatsAppEmail

Abandoned cart

Recover lost sales with timed reminders. First via WhatsApp, then follow up with email if needed.

View Chatbot
Email

Review request

Automatically ask for reviews a few days after delivery. Build social proof and boost your ratings.

View AI Agent
WhatsAppEmail

Welcome series

Onboard new customers with a welcome message via WhatsApp and a follow-up email series introducing your brand.

View Chatbot
WhatsApp

Appointment reminders

Send automatic reminders before appointments with the option to confirm, cancel or reschedule.

View WhatsApp automations
3 steps

How it works

Fully automate your customer communication in three steps

01

Connect your channels

Link WhatsApp, email, Instagram, Messenger and your webshop in a few clicks. All channels in one place.

Step 01
02

Build workflows

Create visual flows with triggers, conditions and actions. Set up order confirmations, follow-ups and reminders without code.

Step 02
03

Go live & monitor

Activate your automations and track real-time results. Optimize flows based on performance and customer responses.

Step 03
Live examples

See it in action

Real automated messages sent by businesses using Bugalou

Baboluv WhatsApp automation example
WhatsApp

Automatic order confirmation with product details and tracking info via WhatsApp.

Boender Outdoor WhatsApp automation example
Shipping update

Customers automatically receive shipping updates with track & trace links.

Results

Results that convince

Discover why businesses choose automation

99%

Workflow success rate

62%

Less manual work

6+

Channels supported

24/7

Always active

FAQ

Frequently asked questions

Everything you need to know about automations

Do I need coding skills to set up automations?
Not at all. Our visual automation builder uses a drag-and-drop interface where you select triggers, conditions and actions — no code required.
Which triggers are available?
You can trigger automations on new messages, ticket creation, ticket status changes, tags, keywords, time-based rules and more. Triggers work across all connected channels.
Can I create multi-step automations?
Yes. You can chain multiple actions together — for example, send a WhatsApp message, wait 24 hours, check if the customer replied, then send a follow-up or assign to an agent.
How do automations work with WhatsApp?
Automations can send WhatsApp template messages, auto-reply to incoming messages, route conversations and trigger follow-ups — all using the official WhatsApp Business API.
Can I test automations before activating them?
Yes. You can preview automation flows and run test messages to verify everything works correctly before going live with real customer conversations.
Are there limits on the number of automations?
The number of available automations depends on your plan. All plans include essential automation capabilities, with advanced features available on higher tiers.

Ready to automate your business?

Start free today and build your first automation in minutes. No credit card required.

Bugalou Dashboard - All your customer conversations in one place