Multi-channel automations

Automate every channel in one place

Build smart workflows across WhatsApp, email and your webshop. From order confirmations to follow-ups and abandoned cart reminders — everything runs on autopilot.

Start free trial Book free demo

TRIGGER

WooCommerce Event

New order received

ACTION

Send WhatsApp Message

Hi {{1}}, Your order *{{2}}* is on the way. Track & Trace:...

DELAY

Delay

Wait 24 hours

ACTION

Follow-up email

Send review request

ACTION

Add tag

"vip-customer" if amount > €50

Building flow...

0/5 steps

Multi-channel

Capabilities

Automate every channel from one place

Build smart workflows via WhatsApp, email and your webshop — everything runs on autopilot

Order confirmations, shipping updates, reminders and marketing campaigns via WhatsApp — straight to your customer's phone.

Email

Transactional emails, review requests, welcome series and re-engagement campaigns — all on autopilot.

E-commerce

Webshop

Trigger automations from WooCommerce, Shopify, Lightspeed or Magento order events. Connect your store in minutes.

Integrations

Works with your favorite platforms

Connect your webshop and start automating in minutes

WordPress

WooCommerce

Shopify

Lightspeed

Magento

Custom API

View all integrations

3 steps

How it works

Fully automate your customer communication in three steps

Connect your channels

Link WhatsApp, email, Instagram, Messenger and your webshop in a few clicks. All channels in one place.

Step 01

Build workflows

Create visual flows with triggers, conditions and actions. Set up order confirmations, follow-ups and reminders without code.

Step 02

Go live & monitor

Activate your automations and track real-time results. Optimize flows based on performance and customer responses.

Step 03

Start free trial

Works with

Live examples

See it in action

Real automated messages sent by businesses using Bugalou

Automatic order confirmation with product details and tracking info via WhatsApp.

Boender Outdoor WhatsApp automation example

Shipping update

Customers automatically receive shipping updates with track & trace links.

Start free trial

Results

Results that convince

Discover why businesses choose automation

99%

Workflow success rate

62%

Less manual work

Channels supported

24/7

Always active

Automation Analytics

Your automations in numbers

Automate your entire customer communication

From WhatsApp to email, from webshop triggers to social media — set it up once and let it run. Every workflow reacts automatically to customer triggers and sends the right message via the right channel.

Triggers: Start workflows based on actions in your webshop, CRM or messages

Actions: Send messages, update fields, assign and more — all automatically

Conditions: Personalize routes with if/else logic per customer

Workflow Executions

Executed

Successful

Actions

Executed

Successful

Actions

40k30k20k10k0

DecJanFebMarAprMay

Success Rate by Channel

Success rate

Time saved

Channels

Success rate by channel

99%

E-mail

97%

Instagram

95%

Messenger

94%

Webshop

98%

Real-time insight into your automations

Track how many workflows run, how often actions succeed and which channels perform best. Continuously optimize based on hard data.

Success rate

Time saved

Channels active

Save hours, boost your efficiency

Less manual work means more focus on growth. Your automations run 24/7 and scale with your business without extra staff.

94% efficiency

Workflows run flawlessly at any volume

24/7 active

Automations never stop, not even on weekends

Unlimited scalability

From 100 to 100,000 executions without extra effort

Efficiency & Time Savings

Automated: 94%

Manual: 4%

Failed: 2%

Time savings trend (6 months)+18%

JulAugSepOctNovDec

Before

180 hrs/mo

Now

68 hrs/mo

FAQ

Frequently asked questions

Everything you need to know about automations

Do I need coding skills to set up automations?

Not at all. Our visual automation builder uses a drag-and-drop interface where you select triggers, conditions and actions — no code required.

Which triggers are available?

You can trigger automations on new messages, ticket creation, ticket status changes, tags, keywords, time-based rules and more. Triggers work across all connected channels.

Can I create multi-step automations?

Yes. You can chain multiple actions together — for example, send a WhatsApp message, wait 24 hours, check if the customer replied, then send a follow-up or assign to an agent.

How do automations work with WhatsApp?

Automations can send WhatsApp template messages, auto-reply to incoming messages, route conversations and trigger follow-ups — all using the official WhatsApp Business API.

Can I test automations before activating them?

Yes. You can preview automation flows and run test messages to verify everything works correctly before going live with real customer conversations.

Are there limits on the number of automations?

The number of available automations depends on your plan. All plans include essential automation capabilities, with advanced features available on higher tiers.