Reach all your customers in one click
Send personalized WhatsApp and SMS broadcasts to thousands of contacts at once. With approved templates, smart audience selection and real-time delivery tracking.
New Broadcast
4 simple steps
Choose template
summer_sale_2024
Select audience
847 contacts selected
Choose sender
+31 6 12345678
Schedule & send
Send now
Reach customers on their favorite channel
Broadcasts via the WhatsApp Business API and SMS — reach thousands of contacts on their favorite channel.
WhatsApp & SMS
Send broadcasts via WhatsApp API or SMS — reach customers on any channel
Template Messages
Use pre-approved templates with variables for personalization
Inbox Integration
All replies come directly into your team inbox with broadcast label
Reach thousands of customers with one click
Schedule WhatsApp and SMS campaigns, select your audience and follow up on replies from your inbox
Template Messaging
Send pre-approved WhatsApp templates and SMS campaigns to your customers. Choose from existing templates or create new campaigns.
Audience Selection
Filter contacts by tags, segment, channel or purchase history. Send precisely to the right recipients.
SMS Broadcasts
Send SMS campaigns to contacts without WhatsApp. Reach everyone — including customers who prefer to communicate via text.
Live in 4 simple steps
From choosing a template to sending your first broadcast in under 5 minutes
Choose template
Select a Meta-approved template or create a new one directly from the wizard.
Select audience
Filter by labels to reach the right contacts. See instantly how many recipients there are.
Choose sender
Select which WhatsApp Business number or SMS sender the broadcast will be sent from.
Send or schedule
Send immediately or schedule for later. Track delivery statistics live in your dashboard.
What can you use broadcasts for?
Discover how WhatsApp broadcasts help you reach more customers
Promotions & offers
Send seasonal offers, flash sales or special discounts to all your customers via WhatsApp. Reach 98% of your audience with one click.
- Black Friday deals
- Summer sale campaigns
- VIP discount codes
Updates & notifications
Inform customers about new products, service changes or important updates. Schedule messages and track delivery statistics live.
- Product launches
- Service updates
- Scheduled maintenance
Re-engagement & loyalty
Win back inactive customers, send seasonal greetings or invite customers to events. Build lasting relationships.
- Win-back campaigns
- Seasonal greetings & holidays
- Event invitations
Track every broadcast live
View real-time how many messages are delivered, read and potentially failed. Optimize your campaigns based on hard data.
Summer Sale 2024
Sent on Jan 15, 2025 — 2:30 PM
Failed messages
Engage visitors with targeted banners
Complement your WhatsApp broadcasts with on-site announcement banners. Display promotions, updates and important messages directly on your website — fully customizable and with built-in analytics.
Audience targeting
Show banners on specific pages, to specific devices, and at the right time.
Fully customizable
Match your brand with custom colors, icons, buttons and placement options.
Built-in analytics
Track impressions, clicks, CTR and dismiss rates in real-time.
Summer Sale — 30% off everything!
Use code SUMMER30 at checkout. Limited time only.
12,847
Banner impressions today
Delivery rate
Higher open rate
Setup time
Delivery statistics
Why Bugalou Broadcasts?
98% delivery rate
WhatsApp messages are almost always delivered. No spam filters, no unread inbox — your message gets through.
5× higher open rate
Compared to traditional marketing channels, customers open WhatsApp messages immediately.
Ready in 4 steps
From choosing a template to sending in less than 2 minutes. No technical knowledge required.
Real-time insights
Track delivery stats, read rates and campaign performance directly in your dashboard.
Frequently asked questions
Do I need a WhatsApp Business API account for broadcasts?
Yes, broadcasts are sent via Meta's official WhatsApp Cloud API. You connect your own Meta Business account directly to Bugalou — no middleman, no extra costs. We guide you through the entire setup process.
What are WhatsApp templates?
Templates are pre-approved message templates that you can use for proactive messages. They are approved by Meta (Facebook) to prevent spam. You can use variables for personalization.
How many messages can I send per broadcast?
This depends on your WhatsApp Business API tier. New accounts start with 1,000 messages per day, and this can grow to 100,000+ messages per day as your account builds more trust.
Can I schedule broadcasts for later?
Yes, you can schedule a broadcast for a specific date and time. The broadcast will then be sent automatically at the set moment.
What happens when a contact replies to my broadcast?
All replies automatically appear in your Bugalou team inbox with a purple broadcast label, so your team can respond immediately with full context.
Is it GDPR-compliant to send broadcasts?
Yes, as long as you have consent from the recipients. Bugalou offers tools to manage opt-in. All messages are sent via Meta's official WhatsApp Cloud API.
How does the WhatsApp integration work technically?
Bugalou connects directly to Meta's official WhatsApp Cloud API. You link your own Meta Business account — there's no third-party BSP in between. That means no extra fees, full control over your number, and direct access to the latest WhatsApp features.
Get more out of Bugalou
Combine broadcasts with other Bugalou products for maximum results
Team Inbox
Manage all broadcast replies from one central inbox with your entire team.
View Team InboxAI Agent
Let AI automatically respond to common replies on your broadcasts.
View AI AgentAutomations
Set up follow-up flows after your broadcasts for maximum conversion.
View AutomationsChatbot
Catch broadcast replies with a smart chatbot that helps instantly.
View ChatbotBanners
Display targeted announcement banners on your website to engage visitors with promotions and updates.
View BannersReady to send your first broadcast?
Start for free today and reach all your customers with personalized WhatsApp messages
