How much does the WhatsApp Business API cost per month?

Total cost has two parts: Meta's conversation-based rates (which vary by country and message category, and are free within the 24-hour customer service window) and your BSP's software cost. With Bugalou that starts at €49/month, including the full inbox, AI chatbot, and automations. Use the free calculator below for an estimate based on your message volume.

Can I apply for the WhatsApp Business API for free?

Applying for and setting up your WhatsApp Business Account (WABA) is free. You only pay for messages actually sent outside the 24-hour window, plus the monthly cost of the BSP you connect through (like Bugalou).

How long does it take to get access to the WhatsApp Business API?

With a BSP like Bugalou, the technical setup is usually done within a few days: creating your WABA, registering your number, and submitting your first templates for approval. Business verification (the green checkmark) can take a bit longer but isn't required to get started.

What's the difference between the WhatsApp Business App and the API?

The free WhatsApp Business App is meant for one person on one phone, with no automation or integrations. The WhatsApp Business API is built for teams: unlimited users, AI chatbots, automations, and connections to your CRM or webshop — but it requires a BSP and comes with messaging costs.

Do I need a BSP to use the WhatsApp Business API?

Yes. Meta doesn't give businesses direct access to the API; it always runs through a Business Solution Provider (BSP) like Bugalou. The BSP handles the technical setup, template approval, and billing.

Can I use my existing WhatsApp number for the Business API?

In most cases yes, as long as the number isn't already linked to the free WhatsApp Business App (or you remove that link first). Your BSP guides you through the number migration.

WhatsApp Business API: the complete guide

Everything you need to know about the WhatsApp Business API — what it is, what it costs, how to get it, and how it differs from the free WhatsApp Business app.

Start free trial Calculate your cost

TL;DR

• Built for teams (multiple users), high message volume, or anyone who wants automation/integrations
• Costs are conversation-based, not per message — and free within the 24-hour customer service window
• Always requires a Business Solution Provider (BSP) like Bugalou; no direct application with Meta
• Technical setup is usually done within a few days

WhatsApp Business API: the complete guide

Free WhatsApp tools

Pricing calculator

QR code generator

Link generator