WhatsApp quality rating is a score (high, medium, low) Meta assigns to your business number, based on customer feedback and blocks.
WhatsApp quality rating is an indicator Meta tracks per business number, based on factors like how many customers block you, give negative feedback, or report your messages as spam. The rating is green (high), yellow (medium), or red (low).
A low quality rating can lead to restricted sending limits or even a temporary suspension of your WhatsApp number. Sending relevant, expected messages and respecting opt-in keeps your rating healthy.
Bugalou monitors your WhatsApp number's quality rating and warns you when it drops, so you can adjust message content or sending frequency in time, before your limits get restricted.
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