A WhatsApp template is a pre-approved message format businesses use to reach customers outside the 24-hour window, such as order confirmations or appointment reminders.
A WhatsApp template (or message template) is a fixed message format you must get approved by Meta before sending. Templates are required to reach customers outside the 24-hour customer care window, for example for order updates, shipping confirmations, or appointment reminders.
Each template has a fixed text structure with optional variables, such as {{1}} for a customer name or order number. Meta reviews templates for content and quality before approval; spam or misleading content gets rejected.
With Bugalou you build WhatsApp templates easily and submit them for approval directly from your dashboard. Once approved, use them in automations and broadcasts to proactively inform customers, even outside the response window.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
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