WhatsApp Automations

Automate WhatsApp communication

Save hours per week with smart automations. No credit card required.. From order confirmations to track & trace updates - everything automatic via WhatsApp.

TRIGGER
WooCommerce Event

New order received

ACTION
Send WhatsApp Message

Hi {{1}}, Your order *{{2}}* is on the way. Track & Trace:...

DELAY
Delay

Wait 24 hours

ACTION
Follow-up email

Send review request

ACTION
Add tag

"vip-customer" if amount > €50

Building flow...
0/5 steps
Active automations
Integrations

Works with all your favorite platforms

Connect WhatsApp with WordPress, WooCommerce, Shopify, Magento and more

WordPress logoWordPress
WooCommerce logoWooCommerce
Shopify logoShopify
Magento logoMagento
Custom API
Features

Why automate WhatsApp?

Save time, increase customer satisfaction and grow your revenue

Automatic messages

Automatically send order confirmations, shipping notifications and updates to your customers.

Status updates

Keep customers informed in real-time about their orders with track & trace integration.

Reusable templates

Create templates for different scenarios and personalize with customer data.

E-commerce integrations

Connect directly with your webshop for seamless automation of your order flow.

Time-based triggers

Send reminders for appointments, abandoned carts or follow-ups.

Analytics & reporting

Insights into delivery rates, click ratios and ROI of your WhatsApp campaigns.

Live examples

See it in action

Real examples of automated WhatsApp messages sent by businesses using Bugalou

Order Confirmation
98%Delivered
b
Baboluv
WhatsApp Business
09:14

...

WhatsApp Business API
Pending
Shipping Update
94%Open rate
BO
Boender Outdoor
WhatsApp Business
14:32

...

WhatsApp Business API
Pending
Appointment Reminder
73%Confirmed
SL
Salon Luxe
WhatsApp Business
18:00

...

WhatsApp Business API
Pending
Abandoned Cart
12%Conversion
SS
StyleStore
WhatsApp Business
11:45

...

WhatsApp Business API
Pending
Review Request
34%Response
b
Baboluv
WhatsApp Business
08:01

...

WhatsApp Business API
Pending
Welcome Message
99%Delivered
FZ
FitZone
WhatsApp Business
10:00

...

WhatsApp Business API
Pending
Use Cases

Popular use cases

See how other businesses automate WhatsApp

E-commerce

Order confirmations, shipping notifications and tracking updates automatically via WhatsApp.

  • Order tracking & delivery status
  • Return & exchange requests
  • Product recommendations
View Chatbot

Appointments

Automatic reminders for appointments and ability to cancel or reschedule.

  • Appointment reminders
  • Confirmations & cancellations
  • Follow-up messages
View AI Agent

Marketing

Personalized campaigns and offers directly to your target audience.

  • Broadcast campaigns
  • Personalized offers
  • Abandoned cart messages
View Broadcasts
3 steps

Automate in 3 simple steps

From connecting WhatsApp to your first automated message in minutes

01

Connect WhatsApp Business

Connect your Meta Business account directly via the official WhatsApp Cloud API. No middleman — we guide you step by step.

Step 01
02

Build your automations

Use the visual builder or choose from templates. Set triggers like new orders, appointments or keywords to send messages automatically.

Step 02
03

Go live & monitor

Activate your automations and track delivery, open rates and customer responses in real-time from the dashboard.

Step 03
Results

Results that convince

Discover why businesses choose WhatsApp automation

98%

Open rate

<1s

Delivery speed

45%

Less manual work

24/7

Always active

Broadcasts

Reach hundreds of customers in one click

Beyond individual automations, Broadcasts let you send bulk messages to all your contacts at once — via WhatsApp or SMS. Perfect for promotions, announcements, and seasonal campaigns.

Target audience by tags or lifecycle stage
Send immediately or schedule for later
Real-time delivery stats per recipient
Every message appears in the team inbox with a "Broadcast" label
1

Choose channel

WhatsApp or SMS

2

Compose message

Select template or write SMS

3

Select audience

All contacts, tags, or lifecycle stage

4

Send or schedule

Immediately or at a scheduled time

847

Sent

831

Delivered

16

Failed

FAQ

Frequently asked questions

Everything you need to know about WhatsApp automations

Do I need WhatsApp Business API?
Yes. Bugalou connects directly to Meta's official WhatsApp Cloud API. You link your own Meta Business account — no third-party BSP, no extra fees. We guide you through the approval process step by step.
What types of messages can I automate?
You can automate welcome messages, order updates, shipping notifications, appointment reminders, follow-ups, review requests and custom template messages.
Are there message template requirements?
Yes. Proactive messages (outside the 24-hour window) must use pre-approved WhatsApp templates. Bugalou makes it easy to create, submit and manage templates directly from the dashboard.
How do customers opt in for WhatsApp messages?
Customers can opt in through your website chat widget, checkout process, contact forms or by messaging your WhatsApp number first. Bugalou tracks opt-in consent automatically.
Can I combine WhatsApp with other channels?
Absolutely. WhatsApp automations work alongside email, live chat and other channels in your unified inbox. You can even set up cross-channel automation flows.
What is the WhatsApp 24-hour messaging window?
After a customer messages you, you have 24 hours to reply freely. Outside this window, you can only send pre-approved template messages. Automations handle this seamlessly for you.

Start with WhatsApp automation

Improve your customer communication and save time with smart automations. No credit card required.

Bugalou Dashboard - All your customer conversations in one place