WhatsApp Automations

Automate WhatsApp communication

Q: Do I need WhatsApp Business API?

Yes. Bugalou connects directly to Meta's official WhatsApp Cloud API. You link your own Meta Business account — no third-party BSP, no extra fees. We guide you through the approval process step by step.

Q: What types of messages can I automate?

You can automate welcome messages, order updates, shipping notifications, appointment reminders, follow-ups, review requests and custom template messages.

Q: Are there message template requirements?

Yes. Proactive messages (outside the 24-hour window) must use pre-approved WhatsApp templates. Bugalou makes it easy to create, submit and manage templates directly from the dashboard.

Q: How do customers opt in for WhatsApp messages?

Customers can opt in through your website chat widget, checkout process, contact forms or by messaging your WhatsApp number first. Bugalou tracks opt-in consent automatically.

Q: Can I combine WhatsApp with other channels?

Absolutely. WhatsApp automations work alongside email, live chat and other channels in your unified inbox. You can even set up cross-channel automation flows.

Q: What is the WhatsApp 24-hour messaging window?

After a customer messages you, you have 24 hours to reply freely. Outside this window, you can only send pre-approved template messages. Automations handle this seamlessly for you.

Save hours per week with smart automations. No credit card required.. From order confirmations to track & trace updates - everything automatic via WhatsApp.

Start free trial Book free demo

TRIGGER

WooCommerce Event

New order received

ACTION

Send WhatsApp Message

Hi {{1}}, Your order *{{2}}* is on the way. Track & Trace:...

DELAY

Delay

Wait 24 hours

ACTION

Follow-up email

Send review request

ACTION

Add tag

"vip-customer" if amount > €50

Building flow...

0/5 steps

Active automations

Integrations

Works with all your favorite platforms

Connect WhatsApp with WordPress, WooCommerce, Shopify, Magento and more

WordPress

WooCommerce

Shopify

Magento

Custom API

View all integrations

Capabilities

Why automate WhatsApp?

Save time, increase customer satisfaction and grow your revenue

Always on

Automatic messages

Automatically send order confirmations, shipping notifications and updates to your customers — no manual effort needed.

Status updates

Keep customers informed in real-time about their orders with track & trace integration. Fewer questions, more trust.

Time-based triggers

Send reminders for appointments, abandoned carts or follow-ups automatically at exactly the right moment.

Live examples

See it in action

Real examples of automated WhatsApp messages sent by businesses using Bugalou

Order Confirmation

98%Delivered

Baboluv

WhatsApp Business

09:14

...

WhatsApp Business API

Pending

Shipping Update

94%Open rate

Boender Outdoor

WhatsApp Business

14:32

...

WhatsApp Business API

Pending

Appointment Reminder

73%Confirmed

Salon Luxe

WhatsApp Business

18:00

...

WhatsApp Business API

Pending

Abandoned Cart

12%Conversion

StyleStore

WhatsApp Business

11:45

...

WhatsApp Business API

Pending

Review Request

34%Response

Baboluv

WhatsApp Business

08:01

...

WhatsApp Business API

Pending

Welcome Message

99%Delivered

FitZone

WhatsApp Business

10:00

...

WhatsApp Business API

Pending

Use Cases

Popular use cases

See how other businesses automate WhatsApp

E-commerce

Order confirmations, shipping notifications and tracking updates automatically via WhatsApp.

Order tracking & delivery status
Return & exchange requests
Product recommendations

View Chatbot

Appointments

Automatic reminders for appointments and ability to cancel or reschedule.

Appointment reminders
Confirmations & cancellations
Follow-up messages

View AI Agent

Marketing

Personalized campaigns and offers directly to your target audience.

Broadcast campaigns
Personalized offers
Abandoned cart messages

View Broadcasts

3 steps

Automate in 3 simple steps

From connecting WhatsApp to your first automated message in minutes

Connect WhatsApp Business

Connect your Meta Business account directly via the official WhatsApp Cloud API. No middleman — we guide you step by step.

Step 01

Build your automations

Use the visual builder or choose from templates. Set triggers like new orders, appointments or keywords to send messages automatically.

Step 02

Go live & monitor

Activate your automations and track delivery, open rates and customer responses in real-time from the dashboard.

Step 03

Start free trial

Results

Results that convince

Discover why businesses choose WhatsApp automation

98%

Open rate

<1s

Delivery speed

45%

Less manual work

24/7

Always active

Broadcasts

Reach hundreds of customers in one click

Beyond individual automations, Broadcasts let you send bulk messages to all your contacts at once — via WhatsApp or SMS. Perfect for promotions, announcements, and seasonal campaigns.

Target audience by tags or lifecycle stage

Send immediately or schedule for later

Real-time delivery stats per recipient

Every message appears in the team inbox with a "Broadcast" label

Try Broadcasts for free More about Broadcasts

Choose channel

WhatsApp or SMS

Compose message

Select template or write SMS

Select audience

All contacts, tags, or lifecycle stage

Send or schedule

Immediately or at a scheduled time

847

Sent

831

Delivered

Failed

WhatsApp Insights

Your WhatsApp automation in numbers

Automate your entire WhatsApp communication

From order confirmations to appointment reminders — set up triggers and let WhatsApp do the work. Every automated message is personalized and reaches your customer at the right moment.

Triggers: Set triggers based on orders, appointments or customer actions

Templates: Use ready-made or custom message templates

Personalization: Every message is automatically personalized with customer data

Automated WhatsApp Messages

Sent

Delivered

Read

Open rate

Sent

Delivered

Read

9000600030000

DecJanFebMarAprMay

Delivery Performance

Open rate

Read rate

Time saved

Open rate by message type

Orders

98%

Reminders

96%

Follow-ups

94%

Broadcasts

92%

Templates

89%

Delivery rates that speak for themselves

WhatsApp messages have the highest open rates of any channel. Track delivery, read rates and click ratios in real-time and optimize continuously.

Open rate

Read rate

Less manual work

Save hours, scale effortlessly

Spend less time on manual messaging and more on growth. Your automations run 24/7 — even outside office hours. From one-time campaigns to ongoing flows, everything scales with you.

96% customer satisfaction

Customers appreciate fast, relevant communication

24/7 available

Automations run even outside office hours

Unlimited scalability

From 100 to 100,000 messages without extra effort

Customer Satisfaction

Very satisfied: 74%

Satisfied: 22%

Neutral: 3%

Dissatisfied: 1%

Open rate trend (6 months)+12%

JulAugSepOctNovDec

FAQ

Frequently asked questions

Everything you need to know about WhatsApp automations

Do I need WhatsApp Business API?

Yes. Bugalou connects directly to Meta's official WhatsApp Cloud API. You link your own Meta Business account — no third-party BSP, no extra fees. We guide you through the approval process step by step.

What types of messages can I automate?

You can automate welcome messages, order updates, shipping notifications, appointment reminders, follow-ups, review requests and custom template messages.

Are there message template requirements?

Yes. Proactive messages (outside the 24-hour window) must use pre-approved WhatsApp templates. Bugalou makes it easy to create, submit and manage templates directly from the dashboard.

How do customers opt in for WhatsApp messages?

Customers can opt in through your website chat widget, checkout process, contact forms or by messaging your WhatsApp number first. Bugalou tracks opt-in consent automatically.

Can I combine WhatsApp with other channels?

Absolutely. WhatsApp automations work alongside email, live chat and other channels in your unified inbox. You can even set up cross-channel automation flows.

What is the WhatsApp 24-hour messaging window?

After a customer messages you, you have 24 hours to reply freely. Outside this window, you can only send pre-approved template messages. Automations handle this seamlessly for you.

Start with WhatsApp automation

Improve your customer communication and save time with smart automations. No credit card required.

Start free trial View pricing

Bugalou Dashboard - All your customer conversations in one place

WhatsApp Insights

Your WhatsApp automation in numbers

Automate your entire WhatsApp communication

From order confirmations to appointment reminders — set up triggers and let WhatsApp do the work. Every automated message is personalized and reaches your customer at the right moment.

Triggers: Set triggers based on orders, appointments or customer actions

Templates: Use ready-made or custom message templates

Personalization: Every message is automatically personalized with customer data

Automated WhatsApp Messages

Sent

Delivered

Read

Open rate

Sent

Delivered

Read

9000600030000

DecJanFebMarAprMay

Delivery Performance

Open rate

Read rate

Time saved

Open rate by message type

Orders

98%

Reminders

96%

Follow-ups

94%

Broadcasts

92%

Templates

89%

Delivery rates that speak for themselves

WhatsApp messages have the highest open rates of any channel. Track delivery, read rates and click ratios in real-time and optimize continuously.

Open rate

Read rate

Less manual work

Save hours, scale effortlessly

Spend less time on manual messaging and more on growth. Your automations run 24/7 — even outside office hours. From one-time campaigns to ongoing flows, everything scales with you.

96% customer satisfaction

Customers appreciate fast, relevant communication

24/7 available

Automations run even outside office hours

Unlimited scalability

From 100 to 100,000 messages without extra effort

Customer Satisfaction

Very satisfied: 74%

Satisfied: 22%

Neutral: 3%

Dissatisfied: 1%

Open rate trend (6 months)+12%

JulAugSepOctNovDec