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Included:
For businesses that want all their channels in one place
500 conversations per month
Everything in Free, plus:
For teams that want to answer faster and smarter with AI
500 conversations per month
Everything in Starter, plus:
For larger organisations with their own requirements
Priced on your team and volume
Everything in Pro, plus:
Still deciding? Compare all features, calculate your savings with the ROI calculator or explore the demo environment.
Plan and publish posts on Instagram, Facebook and TikTok, with AI captions, the best time to post and social analytics.
€24 per month
Learn moreAdd colleagues to Starter or Pro as your team grows. Everyone works in the same inbox.
€12 per user per month
See the comparisonPick 1,500 conversations per month at the top: Starter for €89, Pro for €189. Comments under posts don't count.
1,500 conversations per month
Back to pricingChoose the perfect plan with all the features you need
| Features | Starter €49/mo | Pro €109/mo | Enterprise Custom |
|---|---|---|---|
📊 Usage | |||
| UsersThe number of team members (agents) that can access the platform simultaneously. | 1 | 1 | Unlimited |
| Conversations per MonthThe number of conversations your team can have each month across all channels — WhatsApp, Instagram, email, SMS, phone, and live chat. | 500 - 1.500 | 500 - 1.500 | Unlimited |
| Additional UsersOption to add extra team members beyond your plan's included seats. | €12/user | €12/user | Included |
💬 Channels | |||
| WhatsApp BusinessConnect one or more WhatsApp Business numbers to manage conversations. | |||
| Instagram DirectReceive and reply to Instagram Direct Messages from your shared inbox. | |||
| Facebook MessengerManage Facebook Messenger conversations directly inside Bugalou. | |||
| Email (Gmail, Outlook & IMAP)Connect Gmail, Outlook, or any IMAP email account as a channel. | |||
| Transactional Email CampaignsSend automated transactional emails like order confirmations and receipts. | |||
| Chatbot WidgetA customizable chat widget you can embed on your website for real-time support. | |||
| Twilio SMS & VoiceIntegrate Twilio to send/receive SMS messages and handle voice calls. | — | ||
| ReturnlessHandle return conversations directly from your inbox — customers reach you through the Returnless return portal. | — | ||
| Message HistoryHow long your conversation history is stored and searchable. | Adjustable | Adjustable | Adjustable |
| Live ChatReal-time chat with website visitors via the embedded chat widget. | |||
📥 Inbox & Contacts | |||
| Team InboxesOrganize conversations into separate team inboxes for different departments or projects. | |||
| Assign & Snooze ConversationsAssign conversations to team members and snooze them for follow-up at a later time. | |||
| Follow-ups & Reminders on ConversationsAdd a follow-up to any conversation (e.g. call the supplier tomorrow at 10:00). You get a reminder, the conversation jumps to the top, and everything lands in My tasks. | |||
| Snippets (Canned Responses)Save and quickly insert pre-written message templates for common responses. | |||
| Internal Notes & @MentionsLeave internal notes on conversations and @mention team members for collaboration. | |||
| Conversation FiltersFilter conversations by status, channel, assignee, priority, tags, and more. | |||
| Closing NotesRequire agents to add a closing note when resolving conversations for quality tracking. | |||
| Dynamic VariablesUse dynamic variables like {{name}}, {{email}}, {{order_id}} in messages and automations. | |||
| File SharingShare files, images, and documents directly in conversations. | |||
| Voice Message RecorderRecord and send voice messages directly from the inbox. | — | ||
| Typing IndicatorShow real-time typing indicators to both agents and contacts. | |||
| Mobile App (PWA)Access Bugalou on mobile devices via a Progressive Web App with push notifications. | |||
| Contact MergingMerge duplicate contacts into a single unified profile. | — | ||
| Contact TagsTag contacts for segmentation, filtering, and automation targeting. | |||
| Custom Contact FieldsCreate custom fields on contacts to store additional business-specific data. | |||
| Contact Lifecycle StagesTrack contacts through custom lifecycle stages like Lead, Customer, VIP. | — | ||
| Bulk ActionsSelect multiple conversations to close, assign, label, or archive them at once. | |||
| Boards (Task Management)Kanban, List & Calendar boards to manage team tasks, link them to conversations, set priorities and due dates. Available on Pro & Enterprise. | — | ||
| Planning & AppointmentsSchedule appointments with contacts, send automatic confirmation and reminder emails, and sync with Outlook Calendar. Available on Pro & Enterprise. | — | ||
| SLA TimersSet response and resolution time targets with automatic escalation alerts. | — | ||
✨ AI & Automation | |||
| AI Agent (WhatsApp)An AI-powered agent that automatically handles WhatsApp conversations 24/7. | — | ||
| AI Website ChatbotAn AI chatbot on your website that answers questions using your knowledge base. | — | ||
| Helpcenter (Knowledge Base)A public help center where customers can find answers themselves. | — | ||
| Internal Knowledge BaseA private knowledge base for your team. Store procedures, FAQs, and guides. Accessible from the inbox while helping customers. | — | ||
| AI MessagesUnlimited AI-generated responses from your chatbot, included in Pro and Enterprise. | - | Unlimited | Unlimited |
| AI Training & Knowledge BaseTrain the AI with your own documents, FAQs, and website content. | — | ||
| AI Prompt CustomizationCustomize the AI's tone, personality, and response style to match your brand. | — | ||
| AI Response SuggestionsAI suggests reply drafts to agents, speeding up response times. | — | ||
| AI Tone & StyleChange message tone to professional, friendly, formal, or concise with one click. | — | ||
| AI Spelling & GrammarAutomatically fix spelling, grammar, and punctuation errors in messages. | — | ||
| AI Multilingual SupportAI agents automatically detect and respond in 50+ languages. | — | ||
| AI Conversation SummaryInstantly generate an AI summary of any conversation so agents can take over without reading every message. | — | ||
| Auto-translate MessagesTranslate any message in the inbox to Dutch, English, German, French, or Spanish with one click. | — | ||
| Translate Before SendingType your reply in your own language and translate it to the customer's language before sending. | — | ||
| Proactive Outbound Messages | — | ||
| Custom Ticket Forms | — | ||
| Custom AI Agent BehaviorCustomize AI agent personality, FAQ, business info, and response behavior. | — | ||
| Workflows & AutomationsCreate automated workflows triggered by events like new messages or tags. | |||
| Auto-reply & Quick ResponsesSet automatic replies and save canned responses for common questions. | |||
| Routing RulesAutomatically assign conversations to the right agent or team based on custom rules. | — | ||
| Team Routing (per channel)Set a default team for each connected channel so messages go to the right team. | |||
| Round-Robin AssignmentAutomatically distribute new conversations evenly among available agents. | — | ||
| Macros | Max. 2 | Unlimited | Unlimited |
📢 Campaigns | |||
| Broadcast MessagesSend bulk messages to contact lists via WhatsApp and SMS. | — | ||
| Announcement BannersDisplay targeted announcement banners on your website to engage visitors with promotions, updates, and more. | |||
| Hosted FormsEmbed a customizable contact form on your website. Every submission arrives as a conversation in your Bugalou inbox, ready to follow up. | |||
🔌 Integrations | |||
| Website Chat WidgetEmbed a live chat widget on your website with full customization options. | |||
| ShopifyConnect your Shopify store to view customer orders and details in conversations. | |||
| WooCommerceIntegrate WooCommerce to see order info and customer data while chatting. | |||
| Lightspeed eComConnect your Lightspeed eCom store to view orders and customer info in conversations. | — | ||
| Bol.comConnect your bol.com seller account to sync customer questions, shipments, and returns — with automated follow-up emails. | |||
| MyParcelAutomatically fetch tracking codes from MyParcel shipments and use them in automated messages. | |||
| SendcloudReceive Sendcloud parcel status updates and send automated track & trace messages. | |||
| PicqerConnect your Picqer warehouse management system to view order and stock information directly in conversations. | — | ||
| ReturnlessIntegrate Returnless to automatically handle return requests and show return status in customer conversations. | — | ||
| Zapier WebhooksConnect Bugalou with 5,000+ apps through Zapier webhooks. | — | ||
| CalendlySend automatic appointment reminders and confirmations via SMS or WhatsApp when bookings are made. | — | ||
| Booking ExpertsAutomate guest communications with booking confirmations and check-in reminders. | — | ||
| HubSpotSync contacts and trigger messages based on CRM events, deal stages, and form submissions. | — | ||
| PipedriveAutomatically send messages when deals progress or contacts are updated in Pipedrive CRM. | — | ||
| Google CalendarSend automated appointment reminders from Google Calendar events via SMS or WhatsApp. | — | ||
| Make (Integromat)Build powerful automation workflows with Make and trigger messages from any connected app. | — | ||
| Custom IntegrationsBuild custom integrations using our API and developer tools. Enterprise only. | — | — | |
| Outgoing WebhooksSend real-time event notifications to external systems when things happen in Bugalou. | — | — | |
📈 Reports & Analytics | |||
| Real-time DashboardA live overview of your team's performance, response times, and open conversations. | |||
| Basic ReportsStandard reports on conversation volume, response times, and agent activity. | |||
| Conversation AnalyticsTrack conversation volume, response times, and resolution metrics per channel. | |||
| Contact ReportsAnalyze contact growth, lifecycle distribution, and engagement metrics. | — | ||
| Team Performance ReportsMeasure team metrics like response times, resolution rates, and workload. | — | ||
| Agent LeaderboardRank agents by performance metrics like response speed and satisfaction. | — | ||
| Advanced AnalyticsIn-depth analytics with custom date ranges, filters, and exportable data. | — | ||
| Email Open & Click TrackingTrack email open rates and link click rates across all providers — Resend, Microsoft 365, and Gmail. | — | ||
| CSAT SurveysMeasure customer satisfaction with inline surveys after conversations are resolved. | — | ||
🏢 Platform & Security | |||
| Two-Factor Authentication (2FA)Add an extra layer of security with two-factor authentication for logins. | |||
| Data ExportExport your conversations and contact data at any time. | |||
| CSV Import & ExportImport contacts from a CSV file or export your contact list to CSV. | |||
| User Roles & PermissionsAssign roles (Owner, Admin, Member, Agent) with different access levels. | |||
| Team ManagementCreate and manage teams with dedicated routing and permissions. | |||
| Workspace TimezoneSet a timezone for your workspace for scheduling and reporting. | |||
| Multiple WorkspacesCreate separate workspaces for different brands, teams, or business units. | |||
| API AccessFull REST API access to build integrations and automate workflows programmatically. | — | — | |
| Single Sign-On (SSO)Allow your team to log in with your company's identity provider (e.g. Google, Okta). | — | — | |
| Bugalou CopilotAn AI assistant that searches, labels, assigns, and replies across your inbox on request — describe what you want done in plain language. Enterprise only. | — | — | |
☎️ Support & Success | |||
| Help Center & Video GuidesAccess our help center documentation and video tutorials. | |||
| Email SupportGet help from our support team via email during business hours. | |||
| Priority SupportFaster response times and priority handling of your support requests. | — | ||
| 24/7 Dedicated SupportRound-the-clock dedicated support with a named account manager. | — | — | |
| Custom Onboarding & TrainingPersonalized onboarding sessions and training for your team. | — | — | |
Everything you need to know about the product and billing.