White-label

White-label means a vendor makes its product or service available so another business can offer it under its own brand, including its own logo, colors, and domain. The end customer sees nothing of the underlying vendor.

For agencies and partners offering customer service solutions to their own clients, white-label is essential: they want to preserve their own brand experience rather than showcasing the software vendor's.

Bugalou offers white-label capabilities as part of the Enterprise plan, so partners and large organizations can offer the widget, customer portal, and emails fully under their own brand.