Bugalou AcademyLearn to organize your customer service smarter
Step-by-step lessons and short videos: from connecting your first channel to setting up an AI agent and writing better replies. Start wherever you like, at your own pace.
Start here- 4
- learning routes
- 23
- lessons
- 3
- languages
- €0
- no account needed
Choose your learning route
Each route is made of lessons that you can follow in any order.
Getting started
From zero to a working inbox: channels, your web shop, the AI agent and your team.
For owners and admins8 lessons
- Lesson 1Bugalou in 2 minutesWhat Bugalou is and how your team works from one inbox.2 min
Lesson 2Connect your first channelConnect WhatsApp Business so customer messages arrive in Bugalou.1 min
OptionalLesson 3Set up your website chatAdd a chat to your website that fits your business: style, languages, the AI agent and what visitors see first.2 min
OptionalLesson 4Connect your web shopSee orders and shipping status next to every conversation.1 min
OptionalLesson 5Set up your AI agentGive the agent your knowledge, pick the tone and decide when it hands over to your team.1 min- Lesson 6Invite your teamInvite colleagues, give them a role and split the work over team inboxes.Read the lesson
OptionalLesson 7Share out chats automaticallyNew conversations go by themselves to the available colleague with the fewest open chats, or in turn within a team with routing rules.1 min
OptionalLesson 8Your help centerLet customers find answers themselves, and let your AI agent use those articles.1 min
Customer service agent
Answer fast and well: the inbox, snippets, AI suggestions, teamwork and the 24-hour window.
For everyone in the inbox5 lessons
Lesson 1The inbox in 2 minutesEvery channel in one list, filters and folders, labels, picking up conversations and the timeline.2 min- Lesson 2Answer fast: snippets, AI and translationType / for a ready-made reply, let the AI suggest one and translate a message in one click.From 0:48
- Lesson 3The customer and their order next to the conversationOn the right you see past conversations and the order from your store; a profile links the same customer across channels.From 0:59
- Lesson 4Teamwork: notes, mentions and tasksAsk a colleague with an internal note and an @mention, or turn the conversation into a task or appointment.From 1:23
- Lesson 5The 24-hour window and templatesAfter 24 hours without a message from the customer only an approved WhatsApp template goes out; then you close the conversation, or several at once.From 1:34
Automations and AI
Let Bugalou do the work: recipes, WhatsApp templates, a smarter AI agent and broadcasts.
For owners and admins4 lessons
Lesson 1Your first automationPick a recipe, like Order shipped, and your customer automatically gets a WhatsApp once the order is shipped or completed.2 min- Lesson 2Submitting WhatsApp templates to MetaOutside the 24-hour window only an approved template goes out; submit the text in one click. Approval sometimes takes up to 24 hours, so do it in time.From 0:22
- Lesson 3Making your AI agent smarterGive an answer a thumbs down and turn it into an instruction; that's how the agent learns, and you see the results.From 1:10
OptionalLesson 4Sending broadcastsSend one WhatsApp or SMS message to a group of contacts, now or at a planned time.2 min
Better customer service
Practical advice for any team: better replies, realistic response times, working together and measuring what works.
For everyone in your customer service team6 lessons
- Lesson 1How to write customer service replies that actually helpA good reply tells customers where they stand, so they don't have to ask again. It comes down to a few habits that anyone on a team can learn.Read the lesson
- Lesson 2How to set customer service response time targets and meet themNo single response time is right for every business. This lesson shows how to choose a target that suits your customers and your team, and how to keep hitting it.Read the lesson
- Lesson 3How to divide customer service work in a teamWhen everyone can see the inbox, either nobody feels responsible or two people reply at once. A few simple agreements fix both problems.Read the lesson
- Lesson 4When to use AI in customer service, and when not toAI can handle recurring questions well, but it can also be wrong and sound convincing while it is. In this lesson you decide what to leave to AI, what stays with people and how to set it up safely.Read the lesson
- Lesson 5How to handle angry customersAn angry customer is usually angry about a situation, not about you. With a fixed approach you stay calm, fix the real problem and know where your limit is.Read the lesson
- Lesson 6What to measure in customer service, and what to do with itYou don't need a huge dashboard. A few numbers and a handful of conversations you've actually read usually tell you enough to improve something concrete each month.Read the lesson
What you'll learn
Every customer question in one place
Connect WhatsApp, Instagram, email and your website chat, and work together from one inbox.
AI that really helps your team
Set up an AI agent that answers common questions and passes on what a colleague should pick up.
Less manual work
Share out conversations automatically and send messages at the right moment, for example after an order.
Frequently asked questions
Is the Bugalou Academy free?
Yes. All lessons and videos in the Academy are free.
Do I need an account?
No, you can read and watch everything without an account. With a free account you put it into practice and track your progress.
Who is the Academy for?
For owners, admins and customer service agents. The Better customer service route is useful for any team, even without Bugalou.
Which languages is the Academy in?
The lessons are available in Dutch, English and German.
Do I get a certificate?
No, there is no certificate. With an account you can earn a badge per route in the dashboard.
Ready to try it yourself?
Create an account and try Bugalou in your own business.