A WABA is the official business account businesses need to use the WhatsApp Business API and communicate with customers at scale.
WABA stands for WhatsApp Business Account: the official account type required to use the WhatsApp Business API. Unlike the free WhatsApp Business App, a WABA is linked to a Meta Business Manager and unlocks automation, multiple users, and higher sending limits.
A WABA is set up through a Business Solution Provider (BSP) like Bugalou. As you have more quality conversations and customers respond positively, your messaging limit grows automatically (tiering).
Bugalou handles the entire WABA setup process, including number registration and verification, so you can start messaging on WhatsApp within days — with automations, team access, and reporting built in.
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