Glossary

WhatsApp Catalog

A WhatsApp catalog is a product listing that customers can browse directly inside a WhatsApp conversation, complete with photos, prices, and descriptions.

With a WhatsApp catalog, businesses can showcase products right inside the chat: customers browse items with a photo, title, price, and description without leaving the conversation. This shortens the path from question to purchase considerably.

For e-commerce businesses, the catalog is a powerful sales tool: an agent or chatbot can share the right product mid-conversation instead of redirecting a customer to the website.

Bugalou automatically syncs your product catalog from Shopify, WooCommerce, or Lightspeed to WhatsApp, so your team and chatbot can always share current products and stock during a conversation.

Try Bugalou free for 14 days

All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.

Start free trial