A BSP is a company officially recognized by Meta that provides access to the WhatsApp Business API and helps businesses with integration, verification, and management.
A Business Solution Provider (BSP) is a software company directly connected to the WhatsApp Business API through Meta. Since businesses can't request direct API access themselves, the connection always runs through a BSP.
A BSP handles the technical integration, number registration, template approval, and billing for WhatsApp messages. The quality and reliability of your WhatsApp channel depends heavily on the BSP you choose.
Bugalou is a BSP partner and handles your entire WhatsApp integration, from account setup to daily message traffic within the same inbox as your other channels.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
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