Opt-in

Opt-in means a customer has actively and demonstrably given permission to receive marketing or service communication from you. Without valid opt-in, you generally can't send messages beyond direct service requests.

For WhatsApp and email marketing, opt-in is legally required (GDPR) and also a platform requirement: Meta assesses message quality partly based on how you collected consent.

Bugalou offers built-in opt-in forms and widgets for your website, so you collect consent in a compliant way before reaching out to customers via WhatsApp or broadcasts.