Email marketing is sending commercial or informational emails to a list of recipients to acquire, inform, or retain customers.
Email marketing covers all forms of email communication with a commercial purpose: newsletters, promotional emails, welcome flows, abandoned cart reminders, and seasonal campaigns.
Effective email marketing combines personalization (name, purchase history) with segmentation (customer groups based on behavior) and automation (flows that automatically trigger based on actions).
With Bugalou's transactional emails, you send automatic order confirmations, shipping notifications, and review requests. And when customers reply to your marketing emails, those replies land directly in your shared inbox.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
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