Meta Business Manager is Meta's central platform for businesses to manage their Facebook, Instagram, and WhatsApp Business accounts.
Meta Business Manager is the central hub where businesses manage all their Meta assets: Facebook pages, Instagram accounts, ad accounts, and WhatsApp Business Accounts (WABAs). It also manages permissions and access for team members and partners.
For the WhatsApp Business API, a Meta Business Manager is required: every WABA must be linked to a verified Business Manager before you can send messages.
Bugalou guides you through connecting your Meta Business Manager during WhatsApp onboarding, so the technical setup goes smoothly without you having to figure out Meta's systems yourself.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
Start free trial