WhatsApp Business Messaging API Pricing Calculator
Estimate your monthly WhatsApp messaging costs and plan your budget with ease
The prices listed are subject to change by Meta and may vary depending on the recipient's location. For the latest rates and updates, refer to Meta's official pricing page.
You are only billed for outgoing template messages. All user-initiated (incoming) messages are completely free.
Only delivered messages are billed
Estimated Total
per month
Cost Breakdown
Save on Costs
- Use utility messages within 24 hours of customer contact
- Marketing messages are more expensive - use them strategically
- All incoming messages are always free
Understanding the 24-Hour Customer Service Window
When a user messages your business, a 24-hour customer service window opens (or refreshes). During this open window, you can send any type of message.
Once the window closes, you can only send template messages — all of which are charged, including utility templates.
What are the different message types?
For one-time passwords and verification codes. Must be submitted to and approved by Meta.
- OTP codes
- Verification codes
- 2FA messages
For transactional updates like order confirmations, shipping notifications, and account updates.
- Order confirmations
- Shipping notifications
- Account updates
For promotions, offers, and marketing campaigns. These are the most expensive messages.
- Promotions & offers
- New products
- Marketing campaigns
Frequently asked questions
Ready to start with WhatsApp Business?
Try Bugalou for free and manage all your WhatsApp conversations in one place