After months of hard work, countless iterations, and an incredible amount of passion — Bugalou is officially live.
Today marks the beginning of a new chapter. Not just for us, but for every business that wants to communicate with their customers the way customers actually want: fast, personal, and on their favorite channels.
Bugalou is an all-in-one customer messaging platform designed for growing businesses. We bring all your customer conversations together in one place — whether they come from WhatsApp, Instagram, Facebook Messenger, email, or your website chat widget.
No more switching between tabs. No more lost conversations. Just one shared team inbox where your entire team can collaborate and respond to customers in real-time.
We saw a gap in the market. Existing tools were either too expensive, too complex, or simply not built for the way modern businesses communicate.
Customers don't want to fill out contact forms and wait 48 hours for a reply. They want to send a WhatsApp message and get a quick, helpful response. They want to reach out on Instagram and feel heard. They want it to be easy.
That's exactly what Bugalou delivers — and we built it to be affordable for businesses of every size, with plans starting at just €49/month.
Here's what's available from day one:
All your conversations from every channel in one place. Assign conversations to team members, add internal notes, use tags, and never lose track of a customer again.
Our AI Agent can handle common questions automatically, 24/7. It learns from your knowledge base and responds in your brand's tone of voice — so your team can focus on what matters most. Learn how to set up your AI Agent or read about how the AI website chatbot works.
Build powerful workflows without code. Send automatic welcome messages, route conversations to the right team member, trigger follow-ups, and more — all with our visual drag-and-drop builder.
Send targeted WhatsApp broadcasts to segmented contact lists. Perfect for promotions, product launches, or important updates — with 98% open rates.
Connect Bugalou to the tools you already use. We integrate with Shopify, WooCommerce, Zapier, and more — so your customer data stays in sync across your entire stack. Running a WooCommerce store? See how to send automatic WhatsApp order notifications.
Track response times, conversation volumes, team performance, and customer satisfaction — all from your dashboard. Learn more about understanding analytics and reports.
New to Bugalou? Here's where to go next:
Whether you're a small e-commerce brand handling 50 conversations a day or a scaling SaaS company managing thousands — Bugalou grows with you.
Our Starter plan is designed for small teams getting started with multi-channel messaging. The Pro plan unlocks advanced automations, AI features, and higher contact limits. And for enterprises, we offer custom solutions with dedicated support.
Compare plans and see what fits: Starter vs Pro | Pro vs Enterprise
This launch is just the beginning. We have an ambitious roadmap ahead, including:
We're building Bugalou in close collaboration with our early customers. Your feedback directly shapes what we build next.
We believe every business deserves access to world-class customer messaging tools — without the enterprise price tag.
Ready to see what Bugalou can do for your business?
Start your free trial → | Book a demo → | Read customer stories →
Welcome to the future of customer messaging. Welcome to Bugalou.

Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.