Imagine: you've paid for ads, the visitor has added products to their cart... and then they leave without buying. This happens to 7 out of 10 shoppers on average. The good news: much of that lost revenue is recoverable.
Research from the Baymard Institute shows the most common reasons:
Everything you need for great customer service — in one platform
Every reason is solvable. Let's go through the strategies.
Don't hide shipping costs until the final step. Show them on the product page or offer free shipping above a threshold. Shoppers hate surprises at checkout.
Every extra step increases abandonment risk. Best practices:
Show on the checkout page: SSL certificate, trusted payment options, review platform badges, return policy, contact details.
Average recovery rate: 5-15% of abandoned carts.
Innovative and increasingly popular: send a WhatsApp message to customers who abandoned their cart (with permission). WhatsApp open rates exceed 90%.
With Bugalou, you can send proactive WhatsApp messages and manage replies from your customer service inbox. More info.
Completely eliminating cart abandonment is impossible — but limiting the damage is certainly achievable. Start with simplifying checkout, making shipping costs transparent, and setting up an email flow.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.