Everything you need for great customer service — in one platform
SEO (Search Engine Optimization) is one of the biggest growth opportunities that many online stores fail to capitalize on. While spending hundreds of euros per day on ads, they leave free organic traffic on the table. In this article, we explain why SEO is so powerful for e-commerce.
E-commerce SEO encompasses all techniques to rank your online store higher in search engines like Google. When someone searches for "red sneakers size 9 buy," you want to appear on the first page — ideally position 1.
You achieve this by working on three pillars: technical SEO (speed, structure), on-page SEO (content, keywords), and off-page SEO (link building, authority).
Unlike paid ads, organic traffic doesn't stop when your budget runs out. A well-ranked page attracts visitors for years — without extra cost per click.
People searching for "women's running shoes buy" are ready to purchase. Organic traffic via purchase-intent keywords converts better than traffic from social media or ads.
Consumers trust organic results more than advertisements. Ranking high in Google gives your brand authority — even when people don't click immediately.
The cost per purchase through SEO decreases as your investment grows. After a year of consistent SEO effort, your cost-per-acquisition drops significantly compared to paid channels.
Companies with strong SEO are harder to displace than companies relying only on ads. A competitor can outspend your ad budget — but can't simply copy your domain authority.
From informational searches ("which laptop to buy") to purchase-ready ("MacBook Air M3 cheapest"), SEO lets you be present at every stage of the buying journey.
Good SEO content also works on social media, in email campaigns, and as a basis for ads. One investment, multiple applications.
Optimize product pages Write unique product descriptions (not manufacturer copy), add reviews, and ensure fast load times.
Make category pages strong Category pages (e.g., "Women's Shoes") often have more search volume than individual product pages. Add introductory text and ensure clear structure.
Blog about relevant topics Informational content attracts visitors who are still orienting. Once on your website, you can entice them to purchase.
SEO is the most sustainable investment for an online store. It requires patience — results come after 3-6 months — but the returns are lasting. Start today with the basics: optimize product pages, write category texts, and build a fast website.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.