Everything you need for great customer service — in one platform
92% of consumers read online reviews before making a purchase. An online store with many positive reviews converts significantly better than one with few or no reviews. Yet many stores don't know how to systematically collect more reviews.
Reviews are social proof — they tell new customers that others have already had positive experiences. They lower the purchase threshold, increase trust, and improve your SEO.
Moreover: a negative review that's well-answered can actually strengthen trust. It shows that you as a company listen and solve problems.
The most effective way to get more reviews is simply asking. Most customers are happy to give a review when asked — they just forget.
Send a review request after every order. Timing is crucial: wait until the customer has received AND used the product for a few days.
Every extra step reduces the chance of a review. Send a direct link to the review page. Use mobile-friendly platforms. Don't ask for too much — a star rating and one sentence is already valuable.
Generic "Leave a review!" works less well than a personal message. Use the customer's name, mention the specific product, show genuine interest.
Respond to both positive and negative reviews. This shows customers you're engaged and encourages others to leave reviews too.
More and more stores send review requests via WhatsApp — the open rate is much higher than email (>90% vs ~25%).
With Bugalou, you can send automated WhatsApp messages after an order and manage responses from your customer service inbox. More info.
A small reward for a review is allowed, as long as you're honest about the compensation. Give a discount on the next order — not in exchange for a positive review, but for any honest review.
Note: Google and Trustpilot don't allow incentivized reviews on their platforms.
Collecting more reviews is a combination of timing, convenience, and genuine interest in customer feedback. Set up an automated review flow, respond consistently, and make it as easy as possible.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.