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Everything you need for great customer service — in one platform
Everything you need for great customer service — in one platform
Affiliate marketing has grown into one of the most popular ways to generate income online. Whether you're a blogger, run an online store, or are simply looking for an extra revenue stream — the model is accessible and scalable. But how exactly does it work?
Affiliate marketing is a partnership model where you (the affiliate) promote products or services from another company and earn a commission for every sale, click, or lead you generate.
The three parties in the model:
Each affiliate receives a unique tracking link. Through that link, the system knows the buyer came through you, so you receive your commission.
Say you run a fitness blog. You write an article about the best protein shakes and include an affiliate link to a store selling protein powder.
A reader clicks your link, buys a €40 tub of protein powder, and you earn 10% commission: €4. If 100 people do this per month, you earn €400 in passive income.
Pay per sale (PPS) You earn a percentage or fixed amount per sale. Most common and often the most lucrative.
Pay per click (PPC) You earn per click on your affiliate link, regardless of whether a purchase follows.
Pay per lead (PPL) You earn when someone completes an action, like filling in a form or registering.
Pick a subject you have knowledge of and where your audience actively searches. The more specific, the better — "running for beginners" works better than "sport."
A blog, YouTube channel, or social media account where you publish valuable content. SEO is essential for organic traffic.
Choose products relevant to your audience with a decent commission (at least 5-10%).
The best affiliate content is honest and informative. Reviews, comparisons, and how-to articles work well. Transparency is required: always disclose that you use affiliate links.
Analyze which content generates the most revenue and create more of it. Build an email list to generate returning visitors.
Income varies enormously. Beginners often earn €0-€500 per month in their first year. Experienced affiliates regularly earn €2,000-€10,000+ per month. There are even "super affiliates" earning six to seven figures annually.
The key is consistency: create valuable content for months before expecting significant income.
As a webshop or advertiser, you'll often get extra customers through affiliates — and therefore extra customer service questions. With a tool like Bugalou, you manage all incoming messages from WhatsApp, email, and social media in one inbox, so you never miss anything even during peak sales. Try Bugalou free.
Affiliate marketing is an accessible way to generate online income, but it requires patience and consistency. Start small, build authority in your niche, and scale from there. The passive nature makes it well worth the effort.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.