Bugalou vs Gorgias: which customer service software is better for your webshop?
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Everything you need for great customer service — in one platform
Everything you need for great customer service — in one platform
Gorgias is one of the best-known customer service tools for webshops — particularly popular among Shopify users in the US. But is it also the best choice for your webshop?
In this article, we compare Gorgias and Bugalou honestly on the points that matter: price, WhatsApp integration, automations, and ease of use.
| Bugalou | Gorgias | |
|---|---|---|
| Price | From €49/month | From €10/month (+ ticket fees) |
| WhatsApp Business API | ✅ Built-in | ❌ Via expensive add-on |
| Dutch/Belgian market | ✅ Yes | ❌ US-focused |
| Native language UI | ✅ Dutch + English | ❌ English only |
| AI chatbot | ✅ Built-in | ✅ Yes |
| Help center | ✅ Built-in | ✅ Yes |
| Broadcasts / newsletter | ✅ WhatsApp + email | ❌ Limited |
| Shopify integration | ✅ Yes | ✅ Yes |
Gorgias starts cheap on paper: €10/month for the Starter plan. But they charge per ticket — at 300 tickets per month you're already paying €50+. For growing webshops, costs quickly escalate to €300–500 per month.
Bugalou uses a flat monthly price with no surprises. You pay for the platform, not for every conversation that comes in.
Verdict on price: Gorgias looks cheaper but gets more expensive as you grow. Bugalou offers more predictable costs.
WhatsApp is the dominant channel in the Netherlands and Belgium. For webshops targeting these markets, customers expect to reach you there.
Bugalou has WhatsApp Business API fully built in. You manage WhatsApp conversations, send broadcasts, and set up automatic replies — all from one platform.
Gorgias doesn't offer WhatsApp as a standard feature. You need a third party (like an API integration), which adds cost and complexity.
If WhatsApp matters for your customer service — and it does for most European webshops — this is a decisive advantage for Bugalou. Read more about why customers prefer WhatsApp.
Both Gorgias and Bugalou offer automations. The difference is in approach:
Gorgias focuses on e-commerce triggers: orders, returns, tracking — tightly coupled to Shopify data.
Bugalou offers broader automations: based on channel (WhatsApp, email, chat), customer tag, time of day or conversation status. Plus WhatsApp automations built specifically for the WhatsApp channel.
Both tools have a built-in AI chatbot. Bugalou's AI agent is trained on your own knowledge base and automatically answers frequently asked questions. Gorgias offers comparable functionality.
Both tools include a help center feature. With Bugalou you build a help center that fully matches your brand — including custom domain and branding. Customers find answers themselves, reducing the number of incoming tickets.
Gorgias is a good choice if:
Bugalou is the better choice if:
Gorgias is built for the American e-commerce market. Bugalou is built with the European market in mind: WhatsApp-first, multi-channel, predictable pricing.
For most European webshops, Bugalou offers more value — especially if WhatsApp plays a role in your customer service.
Want to compare for yourself? Start a free trial and experience the difference.
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Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.