You're selling on bol.com and orders are flowing in. Great. But with those orders come customer questions — and they pile up fast.
"Where is my order?" "Can I return this?" "A part is missing." "When will this be back in stock?"
Sound familiar?
Most bol.com sellers answer these questions manually through the bol.com Partner Platform. One by one. Copy, paste, switch back and forth. And if you're also reachable via WhatsApp, email, or social media? It's chaos.
There's a better way.
With Bugalou, your bol.com customer questions automatically arrive in one central inbox — alongside all your other channels. No more switching between the Partner Platform, your email, and WhatsApp. Everything arrives in one place.
Bol.com forwards customer questions via email. Bugalou automatically recognizes these emails as bol.com messages — you don't need to do anything special. The order number and customer name are automatically extracted from the email.
Setup takes literally 5 minutes. Read the step-by-step guide here.
This is where it gets really interesting. With Bugalou's AI features and automations, you can respond to bol.com customer questions lightning fast:
For every incoming bol.com message, the AI can instantly generate a draft response for you. Click the AI icon, get a suggestion that matches the customer's question, and adjust it if needed before sending. No more typing replies from scratch — the AI does the thinking, you stay in control.
A customer asks "Where is my order?" — thanks to the order details in the sidebar, you have the tracking information right at hand. No more switching tabs or looking up order numbers in the Partner Platform.
Customer wants to know what they ordered or has a question about a specific item? The order details are already in the sidebar — product name, quantity, price, everything at a glance.
The AI suggestions adapt based on your product information and business rules. Think questions about return policies, warranty terms, delivery times, and more. The suggestions match your brand and style, so your customers get a consistent experience.
More complex questions? Bugalou automatically assigns the conversation to the right team member based on topic, language, or availability. Nothing falls through the cracks.
One of the biggest frustrations with bol.com customer service: you constantly switch tabs to look up order details.
In Bugalou, every bol.com conversation shows directly in the sidebar:
No more tab switching. No more copying and pasting order numbers. Everything is right where you need it.
Most bol.com sellers also sell through other channels — their own webshop, Shopify, Lightspeed, or directly via WhatsApp and social media.
With Bugalou, you manage all your customer communication from one inbox:
| Channel | Automatically in your inbox |
|---|---|
| bol.com | ✅ |
| WhatsApp Business | ✅ |
| Instagram DM | ✅ |
| Facebook Messenger | ✅ |
| ✅ | |
| Live chat (website) | ✅ |
| Telegram | ✅ |
| Shopify | ✅ |
| Lightspeed | ✅ |
One dashboard. One inbox. Every channel. Discover all available channels.
Bol.com integration is available on every Bugalou plan — including the Starter plan.
| Plan | Price | bol.com integration |
|---|---|---|
| Starter | €49/month | ✅ Included |
| Pro | €109/month | ✅ Included + AI suggestions |
| Enterprise | Custom | ✅ Included + all features |
Compare plans on our pricing page.
For comparison: an external call center easily costs €2,000–€4,000 per month for a single agent. With Bugalou, you answer customer questions faster, smarter, and at a fraction of the cost. Starting at €49/month.
Don't have one yet? Start for free or book a demo.
Connect the email address where you receive bol.com customer questions to Bugalou. Bugalou automatically recognizes emails from bol.com and displays them as bol.com conversations — including customer name and order number.
Go to Settings → Channels → bol.com and enter your Client ID and Client Secret from the bol.com Partner Platform. This allows Bugalou to fetch order details shown in the sidebar. Here's how to find them.
Important: contact bol.com Partner Support to request customer question delivery via email to your connected email address. Without this step, Bugalou won't receive bol.com messages.
Customer questions now appear automatically in your Bugalou inbox with the bol.com icon. Optionally enable the AI chatbot to automatically answer common questions.
| Metric | Before Bugalou | After Bugalou |
|---|---|---|
| Average response time | 4–8 hours | < 30 minutes |
| Manually typed replies | 100% | ~40% (60% via AI suggestions) |
| Missed messages | Regularly | 0 |
| Time per customer question | 5–10 minutes | 1–2 minutes |
| Customer satisfaction | Inconsistent | Consistently high |
Besides answering customer questions, Bugalou also lets you send automated emails based on bol.com events. Think of:
As soon as an order is shipped, Bugalou can automatically send an email to your customer. For example a thank-you message, usage instructions or a review request — fully branded using the drag-and-drop email template builder.
When a customer submits a return, Bugalou automatically sends a confirmation email. You can explain the return procedure, indicate expected processing time or include a discount code to retain the customer.
Automatically ask customers to leave a review a few days after delivery. More reviews = better visibility on bol.com.
With every automated email you can optionally include a PDF invoice as an attachment — automatically generated from the order data, including your Chamber of Commerce number, VAT number and IBAN.
With the EAN product filter you can set up automations that only trigger for specific products. Selling a product that needs extra explanation? Set up an automation that sends usage instructions only for that EAN number.
All sent emails are tracked in the Execution Log with statistics on sent, opened and clicked.
Stop manually answering customer questions through the Partner Platform. Bring everything together in one smart inbox, let AI handle the standard questions, and focus on what really matters: selling your products and growing your business.
Or book a demo and we'll show you how it works.
Selling on other channels too? Read how to connect WooCommerce to WhatsApp or discover why a shared inbox changes everything.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.
