Your Shopify store is growing. Orders are coming in. But with those orders come customer questions:
"Where is my package?" "Can I still cancel my order?" "I received the wrong product." "When will my order arrive?"
And where do customers ask these questions? Via WhatsApp. More and more, every single day.
The problem: your WhatsApp is on your personal phone. Colleagues can't access it. Messages get lost. Customers wait too long. And you're never truly off the clock.
There's a better way.
With Bugalou you connect your Shopify store to WhatsApp Business and manage all customer questions from one central inbox — together with your email, Instagram, Facebook and other channels.
Every time a customer reaches out via WhatsApp, you instantly see in the sidebar:
No more tab-switching. No more looking up order numbers in Shopify. Everything is where you need it.
Link your WhatsApp Business API number to Bugalou. Don't have the WhatsApp Business API yet? Bugalou will help you — including applying for the green checkmark.
Go to Settings → Channels → Shopify and install the Bugalou app from the Shopify App Store. After installation, all your order data is immediately available in Bugalou.
When a customer reaches out via WhatsApp, Bugalou automatically detects if that customer has an active order in your Shopify store. Order details appear directly in the sidebar.
You reply directly from Bugalou — with AI suggestions, quick replies, or by assigning the conversation to a colleague. Your responses are sent via WhatsApp.
Setup takes less than 10 minutes. Read the step-by-step guide here.
In addition to answering incoming questions, you can also proactively message customers via WhatsApp — fully automatically, based on Shopify events.
As soon as a customer pays, Bugalou automatically sends a WhatsApp message: "Your order #1234 has been received! We're on it." Customers know immediately everything went through — without any effort from you.
The moment an order is shipped in Shopify, the customer automatically receives a WhatsApp message with the tracking number and a direct link to the tracking page.
"Your package is on its way! Track your order here: [link]"
Result: no more "Where is my order?" messages.
When a customer requests a return, Bugalou automatically sends a confirmation via WhatsApp with the next steps. No more manually sending emails.
A few days after delivery, Bugalou automatically sends a WhatsApp message asking for a review. More reviews = more trust = more sales.
With Bugalou's AI chatbot, you answer the most common WhatsApp questions fully automatically — 24/7, even outside business hours.
Think of questions like:
You set up the answers once, and the AI takes care of the rest. Questions the AI can't answer are automatically forwarded to a team member.
For conversations that need human attention, the AI instantly generates a draft reply as soon as the message comes in. You review, optionally adjust, and send. Twice as fast as typing from scratch.
For every WhatsApp conversation from a Shopify customer, you see in the sidebar:
| What you see | Details |
|---|---|
| Orders | All orders from that customer, including status |
| Order status | Paid, processing, shipped, delivered |
| Products | Item name, variant, quantity, price |
| Shipping address | Name, street, zip code, city |
| Tracking number | Direct link to track & trace |
| Total amount | Including discount codes and shipping costs |
Answer "Where is my package?" in 10 seconds — without opening Shopify.
Most Shopify stores are reachable through multiple channels simultaneously. With Bugalou you manage them all from one inbox:
| Channel | Automatically in your inbox |
|---|---|
| WhatsApp Business | ✅ |
| ✅ | |
| Instagram DM | ✅ |
| Facebook Messenger | ✅ |
| Live chat (website) | ✅ |
| Telegram | ✅ |
| Shopify (order data) | ✅ |
One dashboard. One inbox. More peace of mind for you and your team.
With Bugalou's automation engine you set up rules that take work off your plate without you having to think about it:
Examples of automations:
Discover all automation options →
| Metric | Before Bugalou | After Bugalou |
|---|---|---|
| Average response time | 6–12 hours | < 1 hour |
| "Where is my order?" questions | Daily | Nearly zero |
| Missed messages | Regularly | 0 |
| Time per customer question | 5–10 minutes | 1–2 minutes |
| Team members needed | 1 per channel | 1 for all channels |
The Shopify integration is available on every Bugalou plan:
| Plan | Price | WhatsApp + Shopify |
|---|---|---|
| Starter | €49/month | ✅ Included |
| Pro | €109/month | ✅ Included + AI chatbot |
| Enterprise | Custom | ✅ Included + everything |
Compare all plans on our pricing page.
No account yet? Start for free or book a demo.
Go to Settings → Channels → WhatsApp and connect your WhatsApp Business number. Don't have the WhatsApp Business API yet? Bugalou helps you with the application.
Go to Settings → Channels → Shopify and click "Connect". You'll be redirected to the Shopify App Store to install the Bugalou app. After installation, order data is immediately available.
Go to Settings → Automations and activate the desired WhatsApp notifications: order confirmation, shipping notification, return confirmation and review request.
Customer questions now automatically appear in your Bugalou inbox. Order details are directly visible in the sidebar. Your team can respond immediately — together, from one inbox.
Do I need the WhatsApp Business API? Yes. The WhatsApp Business API (via Meta) is required for business use with multiple team members. Bugalou helps you with the application and setup.
Does this work with an existing WhatsApp Business number? Yes. You can connect your existing WhatsApp Business number to the API — you won't lose your message history.
Does the Shopify integration work with multiple stores? Yes, you can connect multiple Shopify stores to one Bugalou account.
Can I also use WhatsApp payment links? WhatsApp Pay is not yet available in most European markets. Bugalou follows developments and will add this as soon as it becomes available.
Shopify + WhatsApp is the combination customers expect in 2026. With Bugalou you automate answering customer questions, send proactive order updates, and manage everything from one shared inbox.
Less chaos. Faster responses. Happy customers.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.
![Automate Shopify Customer Service with WhatsApp [2026]](/_next/image?url=%2Fautomate-shopify-customer-service-whatsapp.png&w=3840&q=75&dpl=dpl_FXdH8qQ7xWHtHnvjkybERVGZ9QBt)