How to Create a Help Center for Your Webshop: Reduce 40% of Support Tickets
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Everything you need for great customer service — in one platform
Everything you need for great customer service — in one platform
Every webshop gets the same questions over and over: "How long does delivery take?", "Can I still cancel my order?", "What is your return policy?". Your team answers them again and again — while customers could have found the same answer themselves.
A help center solves this. Customers find answers at 3am, your inbox stays manageable, and your team has time for conversations that actually matter.
In this article, you'll learn how to set up a professional help center for your webshop — including which articles to write first.
A help center (also called a knowledge base or FAQ page) is a searchable collection of articles at its own URL — like help.yourwebshop.com. Customers search their question and find a comprehensive answer, without needing to contact you.
The difference from a regular FAQ page:
Webshops that launch a help center see on average 30–40% fewer support tickets within three months. How does that work?
Read also how AI chatbots transform your customer service as a complement to your help center.
Start with 3–5 categories based on your most frequently asked questions. Typical categories for a webshop:
Start with the 10 questions your team gets most often. Look at your inbox from the past month: which topics come up most?
A good help center article has:
In your Bugalou dashboard, go to Help Center → Overview and complete the setup:
help.yourwebshop.com or use a subpathThe help center has its own URL and is fully searchable. Customers can also submit a ticket directly if they can't find the answer.
The real advantage comes when your help center and AI chatbot work together. Bugalou's AI agent reads your help center articles and uses them to automatically answer customer questions — even outside office hours.
Imagine: a customer sends a WhatsApp message asking "when will my package arrive?". The AI agent recognizes the question, finds the answer in your help center, and sends a personal reply — without a team member needing to step in.
Base this on your inbox. But as a guideline, these articles work best for webshops:
Webshops that launch a help center with Bugalou see on average:
A help center is one of the best investments for your customer service. You write an article once and save hours of repetitive questions — month after month.
With Bugalou, you set up a professional help center in one afternoon: custom domain, your branding, and directly connected to your AI chatbot and inbox.
Ready to get started? Start your free trial and take your help center live today.
Read also:
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.