WhatsApp

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All practical tips to grow your business on messaging.

WhatsApp

WhatsApp groups for work: downsides, GDPR risks and better alternatives

Almost every company has them: WhatsApp groups for work. Handy to start with, but with dozens of groups messages get buried and customer data ends up on personal phones. The downsides, what GDPR means here, and which alternatives work better.

Gian Boender
Oct 13, 2026

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About WhatsApp

WhatsApp is the most popular channel for customer contact in many countries — customers expect a fast, personal reply, just like texting a friend. This category covers everything around WhatsApp Business: connecting the official API, getting templates approved, sending automatic order updates, and the rules around marketing messages.

  • Connect the official WhatsApp Business API
  • Automatic order and shipping updates
  • Get message templates approved
  • Distribute conversations across team members

One nuance that's often overlooked: templates for marketing messages need to be pre-approved by WhatsApp itself, which can take a few days — plan for that before launching a campaign. Regular customer service replies within the 24-hour window after a customer message aren't subject to that restriction, so you can respond directly and freely there.