Typing the same answer over and over costs time, and that's exactly what templates are for. This article gives ready-to-use Instagram DM templates for the most common situations — from a first welcome message to follow-up after a purchase.
Welcome messages
New follower sending a DM: "Hi! Great to hear from you. What can we help you with?"
After a question about a product from a story: "Hi! Thanks for your interest in [product name]. What would you like to know — availability, price, or something else?"
Quick replies for FAQs
Delivery time: "Our standard delivery time is [X] business days. As soon as your order ships, you'll get a tracking code."
Return policy: "You can return an item within [X] days of receiving it. Check the full terms at [link] or let us know and we'll help you out."
Sizes/stock: "Let us know which size you're looking for and we'll check current stock for you right away."
Follow-up messages
After a purchase: "Thanks for your order! If you have any questions about delivery or the product, feel free to message us."
Following up on an unanswered question: "Hi, we asked you something recently but haven't heard back. Is there anything we can still help with?"
Handing off to a team member
From AI chatbot to human: "I'm bringing in a colleague who can help you best with this — one moment please."
Setting up these templates in Bugalou
In Bugalou, you save messages like these as snippets, ready to use during a conversation on any channel — Instagram included. Combine this with auto-replies for the first response, and use snippets for the rest of the conversation.
Frequently asked questions
Can I use these templates on WhatsApp too? Yes, snippets work across channels — the same text can be used on WhatsApp, email or live chat with small tweaks.
Do I need separate templates for every channel? Not necessarily. The core can stay the same; just adjust the tone where needed (Instagram is often a bit more casual than email).
How much does Bugalou cost? From €49/month, with snippets, automations and the AI chatbot included. 14-day free trial.
Also check out our WhatsApp broadcast templates for more example texts.
This article was last updated in September 2026.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.