An API is a technical interface that allows different software systems to communicate and exchange data with each other.
An API (Application Programming Interface) acts as a middleman between two systems: it defines how they send requests to each other and receive responses. When your online store receives an order, your payment provider's API can process the transaction and send back the confirmation — without you having to do anything manually.
In customer service, APIs are essential for integrations: you connect your helpdesk to your online store, CRM, payment system, or shipping platform. This lets you see order details directly in the customer conversation, without switching between tools.
Bugalou offers a REST API and webhooks that let you connect customer data, conversations, and events to your own systems or external tools.
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