Segmentation is dividing your customer base into groups based on shared characteristics, such as behavior, location, or purchase history.
Segmentation divides customers into groups with similar characteristics: new versus returning customers, high versus low spenders, or customers by language or region. Each group gets communication better suited to them.
Without segmentation, you treat every customer the same, leading to less relevant communication and lower response. With segmentation, you send targeted messages that match a customer's stage or need.
Bugalou lets you segment contacts based on behavior, purchase history, and custom fields, so your broadcasts and drip campaigns reach exactly the right audience.
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