SEO is optimizing your website so it ranks higher in search engines like Google, attracting more organic (free) traffic.
SEO encompasses all techniques that ensure your website is more findable in search results: from technical optimization (fast load times, mobile display) to content optimization (relevant keywords, valuable articles) and link building (other sites linking to you).
Good SEO delivers a constant stream of visitors without paying for every click (unlike advertising). For online stores and SaaS companies, it is one of the most valuable marketing channels in the long term.
More organic traffic also means more potential customer questions. With Bugalou's live chat and AI chatbot, you catch these visitors and guide them toward a purchase or sign-up — directly from the same inbox.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
Start free trial