A drip campaign is a series of pre-set messages automatically sent over a period of time, often triggered by a customer action.
A drip campaign sends a predetermined series of messages automatically over days or weeks, often triggered by an event such as a sign-up, purchase, or the start of a free trial.
The goal is to gradually inform or persuade customers, without overwhelming them all at once: for example a welcome series after registration, or a series of tips during a free trial to drive product adoption.
Bugalou's workflow builder lets you set up drip campaigns via email or WhatsApp, triggered by customer behavior, so new customers get introduced to key features step by step.
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