Onboarding

Onboarding is the journey a new customer or user goes through to get familiar with a product and learn to use it effectively. Good onboarding gets someone to experience the product's core value quickly, boosting long-term usage.

For SaaS businesses, onboarding is directly linked to churn: users who get stuck or confused in the first weeks often drop off. Proactive help during this phase is therefore critical.

Bugalou supports onboarding with guided setup flows, an extensive knowledge base, and the ability to proactively reach out to new customers via chat or WhatsApp as soon as they get stuck.