Churn (Customer Churn)

Churn measures how many customers you lose in a given period, expressed as a percentage of your total customer base. For subscription businesses and SaaS products, low churn is essential for sustainable growth.

Poor customer service is one of the biggest causes of churn: slow response times, unresolved issues, and having to explain your situation repeatedly push customers toward competitors.

By responding faster, keeping conversations centralized, and communicating proactively via WhatsApp and email, Bugalou helps businesses reduce churn because customers feel heard and well taken care of.