Click-Through Rate is the percentage of recipients who click a link in an email or ad, a key measure of your content's relevance.
Click-Through Rate (CTR) measures what percentage of people who see an email or ad actually click a link. It's calculated as (number of clicks / number of views or sends) × 100%.
CTR is a more direct measure of engagement than open rate: it shows whether your message's content was compelling enough to drive action, not just get read.
Bugalou measures CTR on broadcasts and transactional emails, so you see exactly which calls to action, offers, or messages actually drive customers to take the next step.
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