Open Rate

Open rate measures what percentage of recipients open a sent email. It's influenced by the subject line, sender name, send time, and how relevant the email is to the recipient.

Average open rates typically range from 15% to 30%, depending on industry and email type. Transactional emails (like order confirmations) usually score much higher than marketing newsletters.

Bugalou shows open rates for your transactional emails and broadcasts in the dashboard, so you see which subject lines and send times work best with your audience.