Intent Recognition

Intent recognition is the technique AI uses to identify the underlying purpose of a message, even when phrased differently. "Where's my package" and "I still haven't received anything" share the same intent: order status.

This is a core part of modern AI chatbots: instead of searching for exact keywords, the system understands the question behind the question and can respond relevantly, even with typos or roundabout phrasing.

Bugalou's AI Agent uses intent recognition to categorize customer questions and link them to the right answer or action, even when customers phrase their question informally or unclearly.