Spam score is a rating email providers assign to a message to estimate how likely it is to be spam, affecting deliverability.
A spam score is an internal rating email providers and spam filters assign to an incoming message, based on factors like subject line, content, sender reputation, and technical authentication. The higher the score, the higher the odds a message lands in spam.
Common triggers include excessive capitalization, too many exclamation marks, suspicious links, or missing SPF/DKIM authentication. Writing thoughtfully and sending through correctly configured infrastructure keeps your spam score low.
Bugalou sends emails through properly configured, authenticated infrastructure, helping maintain a low spam score so your customer service communication arrives reliably.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
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