Cart Abandonment

Cart abandonment happens when a customer adds products to their cart but doesn't complete checkout. On average, 60% to 80% of all online shopping carts are abandoned, making it one of the biggest conversion leaks in e-commerce.

Common reasons include unexpected shipping costs, a complicated checkout process, doubts about return policy, or simply an unanswered question at the critical moment.

Bugalou helps prevent cart abandonment with proactive live chat on the checkout page and automated WhatsApp reminders after abandonment, so hesitant customers still get the help they need to complete their purchase.