Proactive chat is actively starting a conversation with a website visitor based on their behavior, like lingering on the checkout page.
Proactive chat means you take the initiative to reach out to a website visitor instead of waiting for them to ask a question. Think of a chat message appearing when someone stays on the checkout page for over a minute.
This approach catches hesitation exactly when it matters: visitors stuck on a question about delivery time or payment options often leave without ever reaching out. Proactive chat prevents that loss.
With Bugalou's live chat widget you set triggers based on page visits, time on page, or scroll behavior, so you start a conversation at the right moment and prevent abandoned carts.
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