Renewal

Renewal is the moment a customer decides to continue a subscription, usually at the end of a contract period. For subscription businesses, this is one of the most important moments in the customer relationship.

A successful renewal depends heavily on how the customer experienced the preceding period: good support, clear value, and timely communication before the renewal date significantly increase the odds of renewal.

By continuously measuring satisfaction through CSAT and NPS, and responding promptly to signs of dissatisfaction, Bugalou helps businesses spot renewal risk early instead of only at the moment of cancellation.