A funnel is a model that describes the customer journey from first contact to purchase, where a portion of visitors drops off at each stage.
A funnel visualizes how potential customers move through different stages of the customer journey: awareness (they discover your brand), consideration (they compare options), decision (they are ready to buy), and action (they place an order).
At each stage, a portion drops off — hence the funnel shape. The goal is to plug the 'leaks' in the funnel: fewer visitors who drop off without buying.
Customer service plays a crucial role in the funnel: a fast response to a product question can make the difference between a purchase and a drop-off. With live chat, WhatsApp, and an AI chatbot via Bugalou, you catch hesitant visitors at exactly the right moment.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
Start free trial