Cross-selling is a sales technique where you offer additional or related products alongside the product the customer is already buying or has bought.
Cross-selling means offering a customer additional products or services related to their original purchase. A classic example: someone buys a phone and you offer a protective case and screen protector along with it.
The difference from upselling is that with cross-selling you offer different products, while with upselling you suggest a more expensive version of the same product. Both techniques increase the average order value.
In customer service, natural cross-selling moments arise when a customer asks questions about a product. A well-trained agent or AI chatbot can suggest relevant additions at that moment, without being pushy.
With Bugalou, you can integrate cross-selling into your customer service by linking product recommendations to your chatbot and by providing your team with order information and product catalog directly in the inbox.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
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