Upselling is a sales technique where you offer a customer a more expensive or better version of the product they are considering. It increases the average order value.
Upselling means offering a customer a more expensive, more extensive, or premium version of the product or service they are already considering. Think of: a customer is looking at a basic laptop and you point out the advantages of the model with more memory and a faster processor.
The difference from cross-selling is that upselling focuses on an upgrade of the same product, while cross-selling involves additional products. Both techniques increase the average order value, but upselling is often more effective because the customer already has interest in the product category.
In customer service, upselling opportunities arise naturally: a customer asks about the capabilities of their current subscription, or a product doesn't quite meet their needs. A good moment to mention the benefits of a more comprehensive alternative.
With Bugalou, you can leverage upselling opportunities by providing your team with customer and order context directly in the inbox. The AI chatbot can also make product recommendations based on the questions a customer asks, always in a helpful and non-pushy manner.
All channels in one inbox, AI chatbot included, CSAT measurements, and smart automations. No credit card required.
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