Glossary

Affiliate Marketing

Affiliate marketing is a partnership model where you as a business pay a commission to partners (affiliates) who refer customers to you.

In affiliate marketing, external partners (affiliates) promote your products or services through their website, social media, or newsletter. For every sale, lead, or click that comes in through their unique tracking link, they receive a commission.

For online stores and SaaS companies, affiliate marketing is a low-barrier way to expand reach: you only pay for results. Popular affiliate networks include Awin, TradeTracker, and Amazon Associates.

More customers through affiliates also means more customer service questions. With a tool like Bugalou, you manage the extra volume effortlessly from one inbox, so affiliate customers are also helped quickly and well.

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