Customer service is the part of your business where customers get to know you best — or worst. This main category brings together everything about setting up, improving and scaling customer service: from the basics (response times, tone of voice, escalation) to advanced strategy. Also check our help center for the full documentation, and the channels Bugalou supports.

• Set response times and tone of voice
• Escalation and team structure
• Measure customer satisfaction (CSAT)
• Scale customer service with your business

An often underrated part of customer service is team collaboration: internal notes so a colleague knows exactly what's already been discussed, snippets for frequently asked questions, and clear assignment so conversations don't fall through the cracks. This category covers not just the customer-facing side, but also how your team works efficiently and without confusion in the same shared inbox.