How to send a broadcast via WhatsApp or SMS

Steps

1. 1Sort out consent first: only opted-in contacts get a broadcast. Customers sign up with START, through your link or QR code, or through your form or webshop
2. 2Go to Campaigns → Broadcasts and click New Broadcast. Choose WhatsApp or SMS and your sender
3. 3For WhatsApp, pick a template Meta has approved, fill in the variables and add an image if the template has one
4. 4Choose the audience: all opted-in contacts, a tag or a lifecycle stage, and check the estimated recipients
5. 5Send right away or schedule a moment. You can cancel a scheduled broadcast until it goes out
6. 6Afterwards see per broadcast and per recipient what was sent, delivered or failed. Replies land in your inbox

Transcript

One message to a whole group of customers, by WhatsApp or SMS. For example, announce your Black Friday sale, a new collection or an important update. Here's how you send it in Bugalou. First, the most important part: only contacts who have opted in receive your broadcast. A regular message or an order is not consent. Customers sign up by sending START, through your link or QR code, or through your form or webshop. With STOP they unsubscribe again. Go to Campaigns, Broadcasts, and click New Broadcast. Choose WhatsApp or SMS, and your sender. For WhatsApp, you choose a template that Meta has approved. Fill in the variables, for example each customer's name or a discount code. If the template has an image, you add it here. Choose who gets it: all your opted-in contacts, or only a tag or lifecycle stage. Before you send, you see how many recipients to expect. Send right away, or schedule a moment. Bugalou then sends it automatically, even when you're not logged in. Until then, you can still cancel it. Plan your campaign in time, and submit your template early, because Meta has to approve it first. For each broadcast you see how many messages were sent, delivered and failed. For each recipient you see the status, and why something failed. If a customer replies, it simply lands in your inbox, so your team can respond. Broadcasts are included in Pro and Enterprise. WhatsApp charges an amount per template message that varies by country and type of message. You pay for SMS through your own Twilio account. So start with a small group, and only send what your customers really want to receive. Try Bugalou for free.